THE Creativity Chronicles

A journal of creative thoughts, content commissions I'm working on and where I'm at right now. The life of a creative copywriter.

"Creativity takes courage" - Henri Matisse

collaborate with jess

meet jess

the courage chronicles

INSPIRATION

THE WORD

FEATURED WORK

STUDIO LIFE

Criticism in the Creative Industry

August 12, 2017

It’s part and parcel of being in this industry that we (writers, photographers, designers, makers and more) have to accept criticism. And it is something that gets easier over time.

Using myself as an example, when I’m portraying someone else’s brand voice I have to get it right and that means respecting their views even when I think I’m right. Because my way might sound better but it’s not all about that, it has to be authentic to them which is something that I champion when it comes to content.

 

And you know what? Sometimes I get it wrong. I might get a word wrong (they hate that word) or I might get stuck on a phrase that just doesn’t feel right or more often than not, I’ll get it factually inaccurate (that’s not quite how the product works or they don’t want as much emphasis on that product range or service etc).

 

So taking criticism comes with the job and in all honesty, I think it makes us better and sharper when it comes to our skills. It certainly does for me as a writer anyhow. But today I want to talk about a certain type of criticism called missing the mark. It’s very rare that it goes totally wrong for me on a project (less than I can count on one hand in a decade) but here is what I’ve learnt.

 

Perhaps it’s time to ask yourself if this is your project? Is this your client? Because for me, every now and again I’ll take on a project that I know I shouldn’t. Imagine loads of shiny ten pence pieces in your hand and one pound coin. I know I’m the girl who works with the ten pence pieces, – I don’t mean cheap but I mean silvery, smooth and full of potential. I polish them up and get them like new. I’m not the pound coin girl (classic, bronzed and often viewed as superior). Yet every now and I again when I see the gold glistening in my hands I think ooooh a challenge. It almost always ends badly. Here’s how it goes…

 

Firstly my gut says no, Jess walk away – this isn’t your project (or mainly, this isn’t your person). I’m getting much better at listening to this voice. Occasionally I ignore it. Next, they try to negotiate on my rate (often once they’ve booked me). Now I don’t tend to negotiate on my rates but even when I say no, the fact that they asked makes me question if they truly understand the value of what I offer. Another warning sign, they’ve worked with other writers and they need a writer as it’s gone wrong previously (they often cannot justify why), finally they need it tomorrow and they don’t really seem to respect that I have other clients or deadlines or that it’s 9pm at night or the weekend…. Yeah, yeah, just deliver it.

 

The biggest clue of all that I shouldn’t work with someone? They haven’t read my work and/or know nothing about me. Most of my actual (ten pence) clients come from Instagram or recommendation, they spend time watching me (I have some that read all of my blogs and email me their comments). I build a relationship first and then they become clients a few months down the line. I’m always suspicious of clients who don’t read my work or know anything about me because at the end of the day, I’m not for everyone. And I don’t feel comfortable with this.

 

I have learnt over the years that I don’t really “do” corporate writing. And that’s because corporate companies often tell me they want to sound innovative, exciting and stand out but what they usually mean is “insert the word ‘innovative’ every third sentence and we’ll just sort of pretend we’re groundbreaking whilst sounding dull”. So… yeah. Corporate – not my bag.

 

So why do I occasionally let a pound coin client slip through the net? It’s often because I like the person, sometimes because I like the job (rarely because of both), it’s usually involved with a new topic, a challenge or something that excites me. And I have been burnt one too many times doing it just for the money (a whole can of worms for another time).

 

But recently, when I received some criticism for some work I had done and I kicked myself for putting the passion and courage into it that I built my name on, I reminded myself – I’ve accepted another pound coin. One that I knew deep down belonged in another bank. A safer, more conservative one. For those that follow my other blogs, you’ll understand what I mean when I say a latte with an extra shot of milk.

 

The lesson of the day as always is to be honest with yourself, trust your instinct and be truthful with yourself about your motivations. An example from another part of my life – it took me a long time to learn that I can’t wear miniskirts. They just are not for me. I kept buying them every time I saw a nice one or a great advertising campaign. But even if it looked alright on me, I am NOT a miniskirt girl, I’m just not comfortable in one – once I truly got my head around this I could buy stuff that I would love and wear and have a great relationship with.

 

It’s the same with my clients. I can see a ten pence piece client a mile off and she (not being sexist but she IS usually a she) can see me a mile off also and is keen to work, not just with a writer or a soul coach but specifically with Jess Collins.

 

So the lesson as always is to think twice about the enquiries that come in, because I’ve had a few rogue pound coins this month and I turned down my ten pence clients for something new and sparkly and you know what? It turns out all that glitters is not gold.

  1. Brendanuplit Your comment is awaiting moderation.

    April 16th, 2019 at 3:18 pm

    You actually revealed this very well!
    http://viagrawithoutadoctorsntx.com/
    viagra and vascular disease
    buy generic viagra
    viagra pages edinburgh search boring femara
    generic viagra 100mg

  2. Brendanuplit Your comment is awaiting moderation.

    April 16th, 2019 at 6:25 pm

    You actually expressed this superbly.
    http://viagrawithoutadoctorsntx.com/
    prank call fake viagra prescription viagra pills viagra lawyer ohio generic viagra
    viagra propecia propecia xenical xenical celebrex
    viagra low bloood pressure
    red viagra video
    generic viagra companies
    seamus moore viagra song
    online viagra sales

  3. Brendanuplit Your comment is awaiting moderation.

    April 16th, 2019 at 7:04 pm

    Reliable knowledge. Thanks!
    http://viagrawithoutadoctormsn.com/
    greg lang viagra buy viagra online ship free viagra sample buy generic viagra
    viagra makes you last longer
    does viagra give semen a flavor
    generic viagra overnight deliver western union
    viagra pricelist
    viagra pills online
    what viagra dosage should i take

  4. Brendanuplit Your comment is awaiting moderation.

    April 16th, 2019 at 7:49 pm

    Thanks a lot! A lot of advice.

    http://viagrawithoutadoctorsntx.com/
    generic viagra online price generic viagra 100mg clonazepam and viagra viagra without a doctor prescription
    appearance of viagra
    viagra animate
    viagra pattent
    cheapest viagra anywhere
    edinburgh search news find viagra soft
    viagra questions

  5. Brendanuplit Your comment is awaiting moderation.

    April 16th, 2019 at 7:54 pm

    Incredible lots of good data.
    http://viagrapego.com/
    over the hill viagra jokes generic viagra 100mg risks blood clots viagra medline viagra for women
    viagra levitra strength
    take viagra and cialis
    viagra alcohol
    walgreens herbal viagra
    international viagra sellers
    viagra for sale in usa counter

  6. Brendanuplit Your comment is awaiting moderation.

    April 16th, 2019 at 8:23 pm

    Terrific advice. Thanks.
    http://viagrawithoutadoctorsntx.com/
    garlic better than viagra generic viagra 100mg viagra relaxes sphincter generic viagra 100mg
    viagra available in beijing
    order pfizer viagra with mastercard
    viagra k find search pages edinburgh
    cialis levitra viagra compare
    plaintiffs lawsuit on viagra update 2008
    viagra no prescription cheap

  7. Brendanuplit Your comment is awaiting moderation.

    April 16th, 2019 at 9:10 pm

    Regards, Very good information.
    http://viagrawithoutadoctormsn.com/
    heart attack viagra viagra for women viagra medicare drug buy viagra online
    medical journals viagra
    michael smidt viagra
    can you become dependent on viagra
    free fonts viagra
    viagra religious
    herbal forms of viagra

  8. Brendanuplit Your comment is awaiting moderation.

    April 16th, 2019 at 9:13 pm

    Nicely put, Thank you.
    http://viagrawithoutadoctormsn.com/
    premature orgasm with viagra generic viagra 100mg no prescription order viagra viagra generic
    viagra sudden blindness
    girls opinion of viagra
    men taking viagra pics
    viagra kamagra uk
    generic viagra from china
    cocaine and viagra

  9. Brendanuplit Your comment is awaiting moderation.

    April 16th, 2019 at 10:43 pm

    Appreciate it. Quite a lot of postings!

    http://viagrawithoutadoctormsn.com/
    viagra prescription cost viagra without a doctor prescription take viagra and using penis pump viagra without a doctor prescription
    can viagra help you stay erect
    store online viagra
    watermelon has same effects as viagra
    model viagra boobs
    viagra gebrauch in deutschland
    viagra birth control discrimination

  10. Brendanuplit Your comment is awaiting moderation.

    April 16th, 2019 at 10:45 pm

    Amazing plenty of fantastic advice.
    http://viagrapego.com/
    viagra extacy viagra without a doctors prescription free viagra sample generic viagra
    looking for viagra
    discount generic viagra panama
    what is comparable to viagra
    viagra results pics
    viagra next day uk
    viagra you raise me up groban

  11. Brendanuplit Your comment is awaiting moderation.

    April 17th, 2019 at 12:14 am

    Fine facts. Appreciate it.
    http://viagrawithoutadoctorsntx.com/
    viagra 2 viagra pills viagra url buy viagra online
    amiodarone and viagra
    how will viagra feel
    european antidepressant viagra for women
    price of viagra at walmart pharmacy
    buy viagra with cashiers check
    cheap viagra from pfizer

  12. Brendanuplit Your comment is awaiting moderation.

    April 17th, 2019 at 12:54 am

    Regards, A lot of write ups!

    http://viagrawithoutadoctormsn.com/
    cheapest viagra prices us licensed pharmacies buy viagra unnecessary viagra use generic viagra 100mg
    interaction of viagra with lorazipam
    penegra generic viagra silagra penegra cumwithus
    average viagra price
    buying viagra uk
    viagra with nitroglycerin
    buying viagra online

  13. Brendanuplit Your comment is awaiting moderation.

    April 17th, 2019 at 1:41 am

    You said that very well.
    http://viagrawithoutadoctormsn.com/
    viagra alternatives injections buy generic viagra dofetilide tikosyn interaction with viagra viagra pills
    closest thing to viagra
    viagra and peyronies
    venetian las vegas discount viagra
    alternative drug to viagra
    zenegra cheapest viagra substitute sildenafil
    2cialis generic levitra viagra

  14. Brendanuplit Your comment is awaiting moderation.

    April 17th, 2019 at 1:45 am

    Nicely put. With thanks!
    http://viagrawithoutadoctormsn.com/
    order 50mg viagra buy viagra how much does viagra cost walgreens viagra generic
    cancun viagra
    cheap 25mg viagra
    medicare and viagra
    viagra and alcohol
    viagra antifungal interaction
    viagra vision side effects

  15. Brendanuplit Your comment is awaiting moderation.

    April 17th, 2019 at 2:15 am

    Reliable knowledge. Thanks a lot!
    http://viagrawithoutadoctorsntx.com/
    viagra in your retum work cheap viagra natural viagra alternatives viagra 100mg
    find viagra edinburgh pages search
    viagra patanol online drug stores metrogel
    viagra side effects for reynauds
    viagra babies
    generic viagra without visa
    viagra does not work for me

  16. Brendanuplit Your comment is awaiting moderation.

    April 17th, 2019 at 3:04 am

    Really all kinds of very good facts.
    http://viagrawithoutadoctormsn.com/
    cyprus chemist viagra viagra for sale uk women who use viagra viagra without a doctor prescription
    levitracialis dysfunction erectile levitra viagra
    viagra and nitroglycern
    viagra super p-force
    where to but viagra safe
    viagra and vascular disease
    pfizer viagra on line

  17. Brendanuplit Your comment is awaiting moderation.

    April 17th, 2019 at 3:07 am

    You’ve made your stand quite nicely!.
    http://viagrawithoutadoctorsntx.com/
    watermelon rind and viagra viagra without a doctors prescription safe to take viagra with flomax viagra without a doctor prescription
    overnight us delivery of generic viagra
    who created extenze and viagra
    hasan arrested viagra
    can a younger man use viagra
    generic viagra cialis and levitra
    viagra pd

  18. Kennethvor Your comment is awaiting moderation.

    April 17th, 2019 at 4:38 am

    You actually mentioned it effectively!
    http://viagrawithoutadoctormsn.com/
    should teens use viagra buy viagra online cialis versus viagra buy viagra
    viagra patent
    when patent viagra expire
    how much are viagra
    directory online sales viagra
    viagra decrease enlarged heart
    venetian las vegas discount viagra

  19. Kennethvor Your comment is awaiting moderation.

    April 17th, 2019 at 4:41 am

    You actually revealed that adequately.
    http://viagrapego.com/
    viagra and drinking viagra 100mg best price viagra official store viagra without a doctors prescription
    overnight shipping viagra soft
    cock on viagra video
    viagra marketshare 2009
    erectile dysfunction viagra
    aftermarket viagra
    viagra sizes

  20. Kennethvor Your comment is awaiting moderation.

    April 17th, 2019 at 6:13 am

    Position well taken!.
    http://viagrawithoutadoctormsn.com/
    viagra insurance medben viagra 100mg red and yellow chinese viagra viagra for sale uk
    viagra spoofing microsoft adresses
    viagra uterine thickness
    does viagra make your dick bigger
    free coupons viagra
    gineric viagra value pack
    viagra falls south bend

  21. Kennethvor Your comment is awaiting moderation.

    April 17th, 2019 at 6:54 am

    You have made your point!
    http://viagrawithoutadoctormsn.com/
    drinking with viagra generic viagra online viagra adds itself to contact list buy generic viagra
    find viagra free sites edinburgh search
    viagra and duration of erection
    next day online viagra
    viagra for delayed ejaculation
    how will viagra feel
    compra viagra italia

  22. Kennethvor Your comment is awaiting moderation.

    April 17th, 2019 at 7:47 am

    You explained this wonderfully!
    http://viagrawithoutadoctormsn.com/
    100mg viagra professional viagra for women viagra and pe buy generic viagra
    genuine viagra online
    testing viagra tablets
    opposite viagra
    does health reform cover viagra
    los angeles viagra interaction flomax
    viagra crooks

  23. Kennethvor Your comment is awaiting moderation.

    April 17th, 2019 at 8:18 am

    Good postings. Kudos!
    http://viagrawithoutadoctormsn.com/
    the seven 7dwarfs using viagra buy generic viagra 700 million classaction lawsuit against viagra generic viagra
    viagra elvis commercial
    find viagra free sites search buy
    is there a viagra for women
    cilias taken with viagra
    india generic viagra legal
    medical research on viagra

  24. Kennethvor Your comment is awaiting moderation.

    April 17th, 2019 at 9:07 am

    Nicely put. Kudos!
    http://viagrawithoutadoctormsn.com/
    natural products vs viagra review buy viagra online cheapest viagra prices viagra for sale uk
    mccain viagra video
    edinburgh uk news pages viagra
    viagra without prescription free
    where to purchase viagra cheap
    snort viagra
    viagra fideo

  25. Kennethvor Your comment is awaiting moderation.

    April 17th, 2019 at 9:10 am

    Kudos, Fantastic stuff!
    http://viagrawithoutadoctorsntx.com/
    costa rica tico paradise viagra viagra online how much does viagra cost walgreens viagra for women
    overdose viagra
    canadian viagra prices
    jokes with hamster viagra
    ph lipaphen viagra women
    cheap generic overnight viagra
    viagra side effect insomnia

  26. Kennethvor Your comment is awaiting moderation.

    April 17th, 2019 at 10:47 am

    Fine content. Thanks!
    http://viagrapego.com/
    law suits against viagra viagra without a doctor prescription generic order viagra viagra for sale uk
    viagra black box warning
    viagra health risk
    ptnrs searchfor viagra
    canada viagra good morning video
    hematuria and viagra
    does viagra make you bigger

  27. Kennethvor Your comment is awaiting moderation.

    April 17th, 2019 at 12:22 pm

    Whoa quite a lot of wonderful information.
    http://viagrawithoutadoctorsntx.com/
    who makes viagra generic viagra 100mg young person taking viagra viagra for women
    viagra teens teenager
    best buy on line viagra
    best generic viagra canada wholesale
    online viagra soft
    viagra buy price
    mobic viagra

  28. Kennethvor Your comment is awaiting moderation.

    April 17th, 2019 at 1:04 pm

    Excellent forum posts. Kudos!
    http://viagrawithoutadoctorsntx.com/
    natural viagra plant viagra pills vasodilator viagra viagra 100mg
    piadas viagra
    viagra dose for juniors
    viagra slipped into drink
    viagra patent lawsuit
    viagra pill for women
    food viagra

  29. Kennethvor Your comment is awaiting moderation.

    April 17th, 2019 at 1:58 pm

    You suggested that perfectly!
    http://viagrapego.com/
    cfnm viagra cheap viagra levitra viagra compared buy viagra online
    viagra use for enlarged heart 2011
    wedding viagra
    free viagra 2009 jelsoft enterprises ltd
    quel dose de viagra
    free viagra 2008 jelsoft enterprises ltd
    is viagra good for hypertension

  30. Kennethvor Your comment is awaiting moderation.

    April 17th, 2019 at 2:30 pm

    Point very well used!.
    http://viagrapego.com/
    recreational viagra use sex stories generic viagra 100mg viagra from canadian pharmacy generic viagra
    xanax and viagra
    viagra canada ebay
    sex experiments with viagra
    mixing alcohol viagra
    most reliable generic viagra online order
    porpel 50 viagra

  31. Kennethvor Your comment is awaiting moderation.

    April 17th, 2019 at 3:20 pm

    Great facts, Cheers.
    http://viagrapego.com/
    viagra equivilant generic viagra 100mg picture of viagra headquarters buy generic viagra
    easy buy viagra
    order generic viagra
    where is viagra sold
    sexual dysfunction plateau viagra
    viagra meets the rave scene
    women using viagra

  32. Kennethvor Your comment is awaiting moderation.

    April 17th, 2019 at 3:23 pm

    Wow lots of superb material!
    http://viagrawithoutadoctorsntx.com/
    side effects on viagra for women cheap viagra viagra soft tabs viagra online
    viagra cialis cod
    idose viagra
    drink female viagra
    order viagra levitra
    generic viagra meltabs
    why women shouldn’t take viagra

  33. Kennethvor Your comment is awaiting moderation.

    April 17th, 2019 at 4:59 pm

    You suggested this terrifically.
    http://viagrawithoutadoctorsntx.com/
    blue order pill viagra viagra online viagra cheap viagra online
    generic purchase viagra
    buy viagra overnight delivery
    viagra onlone
    viagra dmso solubility
    free online viagra
    cheap viagra ads

  34. Kennethvor Your comment is awaiting moderation.

    April 17th, 2019 at 5:02 pm

    You actually reported this wonderfully.
    http://viagrawithoutadoctorsntx.com/
    viagra cialis legitimate dealers generic viagra 100mg company who makes viagra generic viagra 100mg
    free pack sample viagra
    viagra soft tabs description
    prescription viagra without
    buy viagra costa rica
    edinburgh uk viagra site born find
    herbal viagra in stores

  35. Kennethvor Your comment is awaiting moderation.

    April 17th, 2019 at 6:40 pm

    This is nicely expressed! .
    http://viagrawithoutadoctorsntx.com/
    legal cialis vs viagra generic viagra 100mg what exactly does viagra do cheap viagra
    viagra cheap no prescrip
    saguaro viagra erectus
    clarisa nora doctorovich viagra
    generic generic viagra tadalafil
    viagra price cvs
    woman take viagra

  36. Kennethvor Your comment is awaiting moderation.

    April 17th, 2019 at 7:24 pm

    Kudos, An abundance of material!

    http://viagrawithoutadoctorsntx.com/
    is there a viagra generic viagra online viagra us patent buy viagra online
    ntg interaction with viagra
    hard on from viagra
    generic viagra buy online
    generic viagra caverta
    idose viagra
    dosages of viagra

  37. Kennethvor Your comment is awaiting moderation.

    April 17th, 2019 at 8:14 pm

    Fantastic postings, Regards.
    http://viagrawithoutadoctorsntx.com/
    take viagra before using penis pump buy generic viagra overnight viagra generic viagra 100mg
    viagra sverige
    interracial dating generic viagra
    viagra oil
    viagra dildo
    is there generic viagra
    viagra milligrams

  38. Kennethvor Your comment is awaiting moderation.

    April 17th, 2019 at 8:19 pm

    Many thanks, A lot of tips!

    http://viagrawithoutadoctorsntx.com/
    viagra oysters viagra 100mg viagra generic 20 cents from india generic viagra 100mg
    what is the best viagra alternative
    health reform what abour viagra
    female viagra legal
    after viagra
    viagra samples
    viagra purchase without perscription us pharmacy

  39. Kennethvor Your comment is awaiting moderation.

    April 17th, 2019 at 8:52 pm

    Regards. Ample material!

    http://viagrawithoutadoctorsntx.com/
    viagra cialis levitra online rxmeds viagra generic sildenafil citrate or viagra generic viagra 100mg
    ntural viagra
    viagra phonics
    generic viagra 24 hours delivery
    k pa viagra
    viagra demonstrate
    death rate viagra

  40. Kennethvor Your comment is awaiting moderation.

    April 17th, 2019 at 9:44 pm

    Point nicely taken!.
    http://viagrawithoutadoctorsntx.com/
    viagra lawsuits settled in 2010 generic viagra 100mg viagra side effects swelling pain viagra for women
    average cost of viagra in stores
    best price viagra with prescription
    viagra unset se
    viagra blurry vision
    viagra in guatemala
    wal-mart viagra price

  41. Kennethvor Your comment is awaiting moderation.

    April 17th, 2019 at 9:47 pm

    Wonderful tips. Regards.
    http://viagrapego.com/
    viagra for pigs viagra for women fraud herbal viagra company seeking investors cheap viagra
    hrx viagra
    viagra email sign up
    viagra tegretol
    india pharmacies generic viagra
    viagra no prescription fast
    viagra for treatment of pulmonary hypertension

  42. Kennethvor Your comment is awaiting moderation.

    April 17th, 2019 at 11:26 pm

    Kudos. Great information.
    http://viagrapego.com/
    viagra tesco generic viagra online how much viagra can you take generic viagra 100mg
    on-line viagra order
    website email sign up viagra
    marketing ideas for viagra
    viagra 20 mg
    scary movie trailer viagra
    online viagra no longer works

  43. Kennethvor Your comment is awaiting moderation.

    April 18th, 2019 at 1:10 am

    Fine forum posts. Kudos.
    http://viagrawithoutadoctorsntx.com/
    viagra success story generic viagra 100mg prescription viagra uk generic viagra
    cost of cialis soft vs viagra
    viagra and dogs
    viagra online without prescription milwaukee
    viagra treatment for crohn’s
    voto eletronico viagra para eleitores passivos
    generic viagra lowest price

  44. Kennethvor Your comment is awaiting moderation.

    April 18th, 2019 at 1:55 am

    Cheers! Loads of information.

    http://viagrawithoutadoctorsntx.com/
    find sites computer shop viagra edinburgh viagra without a doctor prescription viagra and dibeties viagra 100mg
    online perscriptions for viagra
    cheap link outlet com viagra
    free samples viagra
    i can’t afford viagra
    theodore schenk counterfit viagra
    tablet viagra

  45. Kennethvor Your comment is awaiting moderation.

    April 18th, 2019 at 2:46 am

    Nicely put. Many thanks.
    http://viagrapego.com/
    aching legs following viagra use generic viagra 100mg message board for viagra viagra pills
    viagra without a perscription
    professional viagra ceep
    herbal viagra replacements
    viagra facial
    generic viagra efficacy
    male chastity with viagra

  46. Kennethvor Your comment is awaiting moderation.

    April 18th, 2019 at 2:51 am

    You have made your point.
    http://viagrawithoutadoctormsn.com/
    viagra online canada viagra generic sydney australia legal viagra generic viagra
    where to buy viagra in canada
    viagra 34434 buy cheap viagra online
    viagra pro reviews
    india drugs viagra
    viagra for pe
    generic viagra cialis

  47. Kennethvor Your comment is awaiting moderation.

    April 18th, 2019 at 3:25 am

    Truly tons of useful advice.
    http://viagrawithoutadoctorsntx.com/
    watermelon and viagra viagra generic is viagra more effective chewed generic viagra 100mg
    levitra buy levitra online viagra
    viagra melanoma
    get viagra in canada
    herbal viagra walgreens
    overdose of viagra
    viagra negative reaction

  48. Kennethvor Your comment is awaiting moderation.

    April 18th, 2019 at 4:19 am

    Nicely put, Regards!
    http://viagrawithoutadoctorsntx.com/
    viagra salute viagra without a doctors prescription viagra paxil cheap viagra
    pfizer online viagra
    side effects of viagra
    what to say viagra prescription
    free prescription help viagra
    viagra discount india
    ebay dding buy viagra

Leave a Reply

Your email address will not be published. Required fields are marked *