JESS COLLINS

THE Creativity Chronicles

A journal of creative thoughts, content commissions I'm working on and where I'm at right now. 
The life of a creative copywriter.

"Creativity takes courage" - Henri Matisse

INSPIRATION

THE WORD

FEATURED WORK

STUDIO LIFE

Client: “I’m thinking we could write a bit about why to visit us, take a look at the local area, nice days out, great location, good for work… good for leisure…” Me (internally): I would rather gauge my own eyes out with the pencil I’m holding.

October 24, 2018

Your money or your meaning?

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It’s been an interesting few months with some new projects for me. First and foremost I became a mother for the second time – not something that is new to me but mothering two has certainly been different to being a mother of one so I’m navigating that for the first time. And secondly, I […]

September 3, 2018

A Matter of Course

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I never imagined I would create a course. The reason for this is because my work is so bespoke. It’s so built around the brand or the person in question that I couldn’t ever imagine putting together something that would offer a one-size-fits-all solution.

May 16, 2018

Why I created a course…

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One of the things I so often see is people spending time to grow their Instagram following to look successful and like they are doing well in business. This often means spending every waking hour on the platform, putting image after image up and obsessively liking and commenting on industry updates.

February 26, 2018

Profit Before Popularity

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Due to demand, I’ve launched just five exclusive dates in March and April where you can work with me one-to-one on your business strategy, in an inspirational setting for an exclusive intense personal session together.

February 12, 2018

You, Me and the Sea…

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When it comes to hiring a copywriter, this is perhaps my biggest piece of advice: tell me the truth. Sounds obvious, right? And yet so many people who come to me for writing start out by telling me the trivial and the contrived.

January 29, 2018

Treat Your Copywriter as Your Confidante

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It’s been many years since I’ve seen the film Single White Female but from what I remember, it goes a bit like this… woman puts up advert for a housemate, housemate moves in and basically wants to be the original housemate and starts slowly imitating her and taking on her persona until she then tries […]

January 15, 2018

Single White Female… Entrepreneur

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Each year I like to have a “word of the year”, sort of a focus word to pull me back to where I should be and keep that focus in mind. This year, my word was ‘calm’ and it has been.

December 21, 2017

Word of the Year: Mother

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Today I’m talking about your “About” page. So many people tell me they want to sound a certain way – either to sound like someone (not themselves) or to sound more something. And this is the problem with the world

December 20, 2017

Copy Camp: Tell Me The Truth

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I’m introducing a copy camp blog series aimed at telling some top tips for writing your own website copy.

December 4, 2017

Copy Camp: Stop Talking

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