JESS COLLINS

THE Creativity Chronicles

A journal of creative thoughts, content commissions I'm working on and where I'm at right now. 
The life of a creative copywriter.

"Creativity takes courage" - Henri Matisse

INSPIRATION

THE WORD

FEATURED WORK

STUDIO LIFE

I’m introducing a copy camp blog series aimed at telling some top tips for writing your own website copy.

December 4, 2017

Copy Camp: Stop Talking

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Years ago when I owned an agency, I made a name for being able to transform brands. To take something that was failing or considered unattractive to the target market and to turn it into something desirable.

November 10, 2017

The Great Brand Unravel

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It’s part and parcel of being in this industry that we (writers, photographers, designers, makers and more) have to accept criticism. And it is something that gets easier over time.

August 12, 2017

Criticism in the Creative Industry

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I am so excited to be launching The Soul Sessions today. After a long time dreaming, planning and crafting it. I’ve been asked repeatedly if I will offer a coaching service and following the success of The Seaside Sessions I’m launching their big sister today – a three month one-to-one completely tailored coaching course for […]

July 7, 2017

Introducing… The Soul Sessions

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I’m not going to lie, I’m new to yoga. I tend to dabble a bit, leave it a few years, dabble again, leave it again etc but my commitment for 2017 was to attend ‘regular’ yoga classes. Let’s define ‘regular’ – I’m thinking biweekly is pretty good. Well, my first class of the year ended […]

June 13, 2017

Studio Sessions: Keren Cooksey, Falmouth Yoga Space

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A lot of clients talk to me about this. About other people imitating their brand or their work so I wanted to address this in a blog post and explain why imitation is a problem… and not for those who are being copied. 

June 2, 2017

Imitation is the Sincerest Form of Identity Crisis 

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“Are you a good copywriter?” I get asked that a lot. I try to answer this question by saying “it depends how you like your copy.”

May 22, 2017

How Do You Take Your Copy?

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I had such a great response to my Studio Sessions that I thought it was high time to put together another one.  Just to recap, this is where I interview inspirational creative folk to find out what makes them tick and what fires them up.

May 18, 2017

Studio Sessions: Weekend Journals

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When I launched the Seaside Sessions last month I didn’t really know how it would work out, I just knew that people were asking for that one-to-one time with me and since I used to offer one-to-one sessions I knew the value they offered.

May 15, 2017

Oh I Do Like To Be Beside The Seaside

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One of the main reasons to work with a copywriter is not because of what they will write about you (although that will be amazing, this is to be expected). It’s because of what they don’t write.

May 9, 2017

Hire a Copywriter For What They Don’t Write

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