I was introduced to Emma at Fancie Buns by designer (and client of mine), Nicola from Grafik Boutique. Emma needed copy that would show her style and stand her apart in the saturated sugar-filled industry, I was ready for the challenge!
Working together to establish a sense of elegance with a dusting of fun, we created new content for the Fancie Buns website, finished with a tagline that expressed her identity clearly and succinctly. Combining cake-related puns and bringing in elements of cheekiness to the content, we carved out a very unique
STRATEGY and results
identity and tone of voice for the brand, showcasing her immense talent and status in the industry whilst drawing out her personality and giving the copy a bit of punch. Her unrivalled baking finesse added to my feral writing made for the perfect mixture!