Meeting Lou from Loulabel was like meeting an old friend, an instant connection. Lou approached me needing website copy for a rebrand and to reposition herself in the luxury market where she belongs.
Fellow wild woman Lou was the perfect partner for me on this project. Tasked with unleashing her wild on her website, we first sat down and went over the key words that she responded to emotively so I could learn her language and write authentically as her.
I had to inject her passion, zest and touch of craziness as well as her floral know-how into each sentence that I created, making up our own words and terms that we could weave in alongside. I am currently finishing a second project with Lou and about to start a third!
STRATEGY and results
“Jess is a wild woman and spellbinding word wizard! She’s drawn the magic out of my brand with her epic words. There is real, raw emotion in her work! I love working with Jess – she just gets it. I want to write more! I just LOVE working with you. You’re the bomb!”
Lou Ord, Loulabel
- CLAIRE WOOD