I was asked to create web copy for designer and illustrator Belinda Love Lee for her rebrand. The goal was to reposition her and create a voice that had elegance but also had edge.
The aim was to get to know Belinda and create a voice that was true to her and what she offers. She had her heart set on using simple minimalist words and phrases that both
impacted her target market and took into account keywords for web optimisation. We also needed to make her voice memorable and reflect her creative and aesthetic approach.
STRATEGY and results
“This was my first time working with a copywriter so I didn't know the ins and outs of the process, but Jess made every step a breeze. She took what I wanted to express and made me sound much more mature and professional without losing my personality! I'd definitely recommend working with her if you're in need of finding your 'voice' but don't know how to put it together.”
BELINDA LOVE LEE
- CLAIRE WOOD