These days it's about balance. After over a decade in the industry I've stripped back and found a medium between the two, where I can combine my experience and expertise with a more candid, artisan approach, crafting succinct yet soulful content that is authentic to the brands I represent. My style is organic.
I've been a tell tale as long as I can remember. Someone who lived half in reality and half in a fantasy, curled up creating stories and poetry. Growing up I learnt how to write commercially, to use words to evoke emotions and copy that would convert.
I still write every first draft by hand in a notebook, and all of that creativity is unpolished and imperfect. Yet it's the rough work, that first draft where the magic takes place. My approach is personal and custom created and I only work with a handful of projects at one time.
I tend to attract a certain type of person or brand. Those who have courage, a free spirit and a distinct difference, it's your blank space I'm interested in defining.
If you go down to the beach today, the woman lies beneath.
Dancing to the beat, feeling the heat on her skin, baring her teeth and watching the waves. Her softness and truth, imperfect, undone.
Colourful, contrasting, soulful yet spirited. Her depth comes from her darkness lyrically.
Music's her heartbeat and words are the sonnet. Her solitude, magnitude, enhanced by the sunset. Wildish, intuitive, with so much sincerity.
Immense strength yet raw vulnerability ...
She sees so much and feels even more. The words and the wisdom, she's been here before. For she is I and I is she, ferocious yet feminine, feral and free
Feeling, healing, embracing her darkness
Unphased, uncaged, she covets wholeheartedness
Open yet closed, juxtaposed
As she starts a new chapter, stripped back and exposed
The she-wolf scribes by the waves on the sand, from all that she knows and learned first hand.
Hand on heart.
Where it starts.
At the beach.
The woman who lies beneath.