These days it's about balance. After over a decade in the industry I've stripped back and found a medium between the two, where I can combine my experience and expertise with a more candid, artisan approach, crafting succinct yet soulful content that is authentic to the brands I represent. My style is organic.

I've been a tell tale as long as I can remember. Someone who lived half in reality and half in a fantasy, curled up creating stories and poetry. Growing up I learnt how to write commercially, to use words to evoke emotions and copy that would convert.

 I still write every first draft by hand in a notebook, and all of that creativity is unpolished and imperfect. Yet it's the rough work, that first draft where the magic takes place. My approach is personal and custom created and I only work with a handful of projects at one time.

I tend to attract a certain type of person or brand. Those who have courage, a free spirit and a distinct difference, it's your blank space I'm interested in defining.