I first mentioned the term #antihustle a month or so ago on a post by Fiona Humberstone of The Brand Stylist fame (fantastic book by the way, add it to your list to buy and keep an eye out for the sequel soon). Fiona had written an Instagram post that really resonated with me about […]

“What do you want me to say? What is it I need to say in order to attract customers?” Wrong question.

As many people know, I recently made the decision to close my content marketing agency to go solo. I get asked about this a lot as what I’ve done is really go against the grain – sure, it’s normal to go solo when you work in an agency but not when you own one.