JESS COLLINS

THE Creativity Chronicles

A journal of creative thoughts, content commissions I'm working on and where I'm at right now. 
The life of a creative copywriter.

"Creativity takes courage" - Henri Matisse

INSPIRATION

THE WORD

FEATURED WORK

STUDIO LIFE

You know the old saying, you need to eat an elephant bit by bit, well this is true with your content marketing.  Little and often is how you achieve big goals with small steps – looking at it all in one go can be overwhelming and will put you off before you begin. Ask yourself, […]

July 15, 2020

How to Eat an Elephant: Content Marketing Made Easy

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Rewind to around ten years ago and I was receiving coaching from some local companies renowned for helping small businesses.  The trouble was – their blueprint for success all seemed to fit the same formula: grow your company, employ as many people as you can and make sure you have some kind of exit strategy. […]

July 13, 2020

Designing a Life that You Love (Why I Chose to Stay Small)

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Since Coronavirus hit us with the biggest curve ball of the century, lots more people are working from home and will continue to for the near future.  I’ve been working from home for the past five years but before that I worked in a bustling office in a busy building where we had a shared […]

July 9, 2020

Tips For Working From Home

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Where to begin when writing a blog post?  What do you need to think about?  Is it even worth creating a blog?  A blog works for myriad reasons – the main one people talk about is search engine rankings and being found for key topics (in short, getting new leads) but what people don’t talk […]

July 6, 2020

How To Write a Great Blog Post

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Can I start by saying choosing fifteen favourite About pages is nigh on impossible.  I mean, I managed to shortlist to 35 and that was stressful enough so I want to start by saying that this was an extremely hard call and I’ve tried to choose some different industries (I could do a top fifteen […]

July 2, 2020

15 (ish) of my Favourite About Pages

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I have wanted a new desk for ages.  My current desk is a beautiful French antique dressing table.  But it’s just that – a dressing table.  It’s for make-up not for a Macbook.  I used to have a really big office in our house but as time has gone on and I’ve had my two […]

June 28, 2020

It All Started With a Desk

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So it’s a little late to be writing this post really (as Class Copy closes today -ha!) but there’s still time to get in before midnight and doors will be open again in around six weeks so I thought I would put together a little post about what makes Class Copy such great value. It’s […]

May 31, 2020

Ten Reasons You Should Be Doing Class Copy

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What exactly is “enoughness?”  It’s literally the feeling of being enough (it is to me anyway).  I work with so many female entrepreneurs in my coaching sessions and time again the same topics come up.  This is one of the main culprits.  So when someone asked me about how to overcome imposter syndrome this week […]

May 15, 2020

The Essence of Enoughness

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Here are my ten quick ideas for marketing your small business for little to no budget! Overhaul Your Emails Now is the perfect time to look at the emails you write for your customers and give them a bit of a polish. Whether it’s putting together your first email newsletter or adding a bit of […]

April 3, 2020

Ten Ideas for Marketing Your Business

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It’s easy to get stressed, to get carried away in the panic of this scary and unknown pandemic.  I have created my own Corona Commandments to help me remember what matters most in these uncertain times. Stay Safe The ultimate priority is to stay safe.  Wash hands, don’t touch faces, reduce physical contact, limit exposure […]

March 13, 2020

My Corona Commandments

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