This week I’m working on naming a brand. Naming is such a difficult and underestimated job – just coming up with this one (or few) word(s) is one of the most time-consuming, immersive projects I work on. Unlike writing a page of copy, names need time and space to percolate. I can be working on […]

One of the main questions I get asked from creative entrepreneurs is where they should invest their budget. Should they opt for copywriting, invest in coaching or choose a DIY course? Every entrepreneur is entirely different and is at a different stage in their business but I’ve put together a general guide to help you […]

One of the things that puts my clients off marketing their business is the overwhelm of what to do, where to even begin and the sheer lack of time. Most entrepreneurs and small business owners are juggling running their businesses, modern family life and trying to manage the marketing, finances and day-to-day operations all simultaneously. […]

I spend a lot of time speaking to people about their email marketing and quite often, they haven’t got a strategy, haven’t sent a mailout, don’t know their statistics and haven’t been nurturing their email list so quite frankly, it’s a recipe for e-saster. It’s no surprise really that so many people tell me email […]

It’s the end of my business year this week so I wanted to talk about 5 of my favourite projects I’ve written for this year. It’s hard to say what makes a brilliant project as each one is entirely unique but it’s pretty much a combination of passionate entrepreneurs, clear business vision, a strong voice […]

I put this out on my Instagram stories and over 90% of people voted they would be interested in this so although, it’s a little bit off topic for content marketing, the moon is very much at the heart of what I do. I run my business around the lunar cycles and even time my […]

It’s International Women’s Day! I thought I would take this opportunity to put together a blog post featuring 10 of my favourite feral female clients of all time. It was a tough time picking just 10 and there’s so many more I want to shout out but here’s 10 (it ended up being 11) wild […]

The other day I received an email and the subject line was “here is the info you asked me for”. It was a sales email about something I had never actually asked for so today I decided to put together a little blog post about this “technique” of using a line that makes it look […]

Christmas and the New Year is a time of quiet (well, unless you have 2 kids under 5 like I do) and mindfulness. It’s a time of pressing pause and stepping away from the workload that is universally appreciated. Essentially, it’s the time we can be pretty sure that clients and customers will respect our […]

The reason you don’t know what to write is most likely because you aren’t sure of what you want to say. So many businesses aren’t clear on their core messages – the things that are important for your audience to understand from the outset or what sets you apart. That’s why all of my courses […]