JESS COLLINS

THE Creativity Chronicles

A journal of creative thoughts, content commissions I'm working on and where I'm at right now. 
The life of a creative copywriter.

"Creativity takes courage" - Henri Matisse

INSPIRATION

THE WORD

FEATURED WORK

STUDIO LIFE

I’m popping in to day with a blog post about blogging.  People often tell me that blogs don’t work for them or they don’t receive enough traffic etc so I created this post to clear up one major misconception when it comes to blogging: blog posts are not just for generation – your blog can […]

September 21, 2020

Blogging is a Catalyst For Conversion (and other stories)

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When it comes to social media, I find there are often two different types of people – planners and posters.  Planners plan their grid, thinking about how the visuals looks together and then pre-writing their content in advance and Posters write on the spot as/when they have inspiration, writing “live” as it were. Here are […]

September 16, 2020

Social Media Content: Are You a Planner or a Poster?

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As I put the finishing touches to my new course I think it’s easy to get overwhelmed and think “which course do I need in my life?” and so I’ve put together a little bit of info about each of the courses and who they are for.  Read on and see which one might be […]

August 31, 2020

Which Course Should I Do?

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Anyone who knows me will know that I’m passionate about minimalism.  It all started a few years ago when I watched the Netflix documentary Minimalism and after that I devoured every book on the topic, reduced my possessions and began to reassess my relationship in life with my things. A couple of years later I […]

August 19, 2020

Minimalist Marketing

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Your headline is one of the most important things you’ll ever write.  Whether it’s for your email newsletter or your blog post, the important bit is always to get that click from your potential customer.  If you’re writing an email newsletter this headline will determine whether or not your email even gets seen by your […]

August 17, 2020

10 Ways You Can Create An Attention Grabbing Headline

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It’s International Lefthanders Day so I’m celebrating in true lefty style, by writing a blog post about it!  Lefties only make up 10% of the population making us pretty rare – this wasn’t always a good thing; in the middle ages if you were left-handed you were likely to be accused of being a witch […]

August 13, 2020

International Lefthanders Day – Why I Love Being a Lefty

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I’m passionate about imperfection.  Because imperfection is synonymous with authenticity.  I don’t mean imperfection as in spelling errors and mistakes, I mean imperfection as in showing more grit and less gloss. Imagine your brand as a piece of wood – it can be polished and sanded, immaculate and varnished or it can have texture and […]

August 11, 2020

Imperfect Tense: Imperfection Creates Connection

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The power of a great newsletter is undeniable.  Those who love and follow you are more likely to buy from you than those who don’t. Despite having written newsletters for around 15 years for brands all around the world, I’ve actually only recently started writing my own.  Because I’ve always had a waiting list for […]

August 3, 2020

Tips for Writing a Great Newsletter

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I want to begin by saying today was supposed to be a wonderful post about the importance of content strategy but it’s been blog-bombed by the need to address this topic (and a bit of a rant – soz). Dear NAME, Firstly can I apologise for any offence caused; this was never my intention.  I […]

July 29, 2020

Community Over Copying

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I often get businesses approach me who have already worked with copywriters and things have gone a little bit wrong.  This immediately makes it difficult as there’s trust issues.  And I get it.  At the end of the day – copywriters aren’t like vets or lawyers, anybody can pick up a pen and tell you […]

July 27, 2020

How To Tell if a Copywriter is Any Good

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