JESS COLLINS

THE Creativity Chronicles

A journal of creative thoughts, content commissions I'm working on and where I'm at right now. 
The life of a creative copywriter.

"Creativity takes courage" - Henri Matisse

INSPIRATION

THE WORD

FEATURED WORK

STUDIO LIFE

I put this out on my Instagram stories and over 90% of people voted they would be interested in this so although, it’s a little bit off topic for content marketing, the moon is very much at the heart of what I do. I run my business around the lunar cycles and even time my […]

May 11, 2021

My New Moon Ritual

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It’s International Women’s Day! I thought I would take this opportunity to put together a blog post featuring 10 of my favourite feral female clients of all time. It was a tough time picking just 10 and there’s so many more I want to shout out but here’s 10 (it ended up being 11) wild […]

March 7, 2021

Shout Out to the Feral Female Clients

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The other day I received an email and the subject line was “here is the info you asked me for”. It was a sales email about something I had never actually asked for so today I decided to put together a little blog post about this “technique” of using a line that makes it look […]

January 19, 2021

The Truth About Marketing

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Christmas and the New Year is a time of quiet (well, unless you have 2 kids under 5 like I do) and mindfulness. It’s a time of pressing pause and stepping away from the workload that is universally appreciated. Essentially, it’s the time we can be pretty sure that clients and customers will respect our […]

December 18, 2020

Why Journaling is So Incredible During the Festive Period

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The reason you don’t know what to write is most likely because you aren’t sure of what you want to say. So many businesses aren’t clear on their core messages – the things that are important for your audience to understand from the outset or what sets you apart. That’s why all of my courses […]

December 7, 2020

The Ten-Minute Key Message Maker

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This week’s blog post was supposed to be about the importance of blogging. But that is now having to wait as I decided to write about burnout instead and the ten things that are helping me get through it. I’m not a wellness expert or a mental health practitioner, but I’m currently experiencing burnout and […]

November 23, 2020

Healing from Burn Out

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Where do you begin when writing a Home page for your website?  Always begin with the bones.  In fact, begin with the bones for any page you’re writing but it’s the Home page where it’s most likely to go wrong as people either write too much (nobody will read it all) or they write too […]

November 9, 2020

Bringing the Bones Home

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A second lockdown will be particularly difficult for those independent retail businesses, especially those in tourism hotspots such as Cornwall who rely on the footfall of visitors to increase their trade. Today I’m sharing 10 of my favourite independent Cornish businesses who will still be trading online for this period.  Please give them a like […]

November 2, 2020

10 of My Favourite Independent Businesses in Cornwall

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Your bio plays a big part in whether or not you receive a follow.  Potential clients sum you up in a matter of seconds from a combination of your Instagram grid aesthetic and what you have to say for yourself. Your bio can be notoriously difficult to write as there’s such little space but the […]

October 26, 2020

10 Things to Think About When Writing Your Instagram Bio

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Once upon a time I worked in retail and so I have been on the receiving end of mystery shopping but the way that I do it is a little differently from the retail world.  In the shop I used to work there were clear points we would get from performing well when we were […]

October 19, 2020

The Magic Art of Mystery Shopping

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