JESS COLLINS

THE Creativity Chronicles

A journal of creative thoughts, content commissions I'm working on and where I'm at right now. 
The life of a creative copywriter.

"Creativity takes courage" - Henri Matisse

INSPIRATION

THE WORD

FEATURED WORK

STUDIO LIFE

A second lockdown will be particularly difficult for those independent retail businesses, especially those in tourism hotspots such as Cornwall who rely on the footfall of visitors to increase their trade. Today I’m sharing 10 of my favourite independent Cornish businesses who will still be trading online for this period.  Please give them a like […]

November 2, 2020

10 of My Favourite Independent Businesses in Cornwall

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Once upon a time I worked in retail and so I have been on the receiving end of mystery shopping but the way that I do it is a little differently from the retail world.  In the shop I used to work there were clear points we would get from performing well when we were […]

October 19, 2020

The Magic Art of Mystery Shopping

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I’m passionate about imperfection.  Because imperfection is synonymous with authenticity.  I don’t mean imperfection as in spelling errors and mistakes, I mean imperfection as in showing more grit and less gloss. Imagine your brand as a piece of wood – it can be polished and sanded, immaculate and varnished or it can have texture and […]

August 11, 2020

Imperfect Tense: Imperfection Creates Connection

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I want to begin by saying today was supposed to be a wonderful post about the importance of content strategy but it’s been blog-bombed by the need to address this topic (and a bit of a rant – soz). Dear NAME, Firstly can I apologise for any offence caused; this was never my intention.  I […]

July 29, 2020

Community Over Copying

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Something that is often a learning curve for coaching clients – you have to say it again.  Saying something once is often not enough.  Whether you’re selling a product, showing a key message or defining your difference, the chances are your audience will miss it the first time. Not all of them, but most of […]

July 22, 2020

Say It Again: Why You Need to Say it Six Times to Sell It

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Firstly let me begin by making it clear – impressivity isn’t a word.  It’s a feralism, something I’ve created to make a point (plus it sounds really cool next to authenticity). But the faux word impressivity does get across what I’m trying to say.  Sometimes small brands use big words to appear a bit fancier […]

July 20, 2020

Authenticity over Impressivity: Why Fancy Words Don’t Engage Anybody

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Rewind to around ten years ago and I was receiving coaching from some local companies renowned for helping small businesses.  The trouble was – their blueprint for success all seemed to fit the same formula: grow your company, employ as many people as you can and make sure you have some kind of exit strategy. […]

July 13, 2020

Designing a Life that You Love (Why I Chose to Stay Small)

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Since Coronavirus hit us with the biggest curve ball of the century, lots more people are working from home and will continue to for the near future.  I’ve been working from home for the past five years but before that I worked in a bustling office in a busy building where we had a shared […]

July 9, 2020

Tips For Working From Home

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Can I start by saying choosing fifteen favourite About pages is nigh on impossible.  I mean, I managed to shortlist to 35 and that was stressful enough so I want to start by saying that this was an extremely hard call and I’ve tried to choose some different industries (I could do a top fifteen […]

July 2, 2020

15 (ish) of my Favourite About Pages

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What exactly is “enoughness?”  It’s literally the feeling of being enough (it is to me anyway).  I work with so many female entrepreneurs in my coaching sessions and time again the same topics come up.  This is one of the main culprits.  So when someone asked me about how to overcome imposter syndrome this week […]

May 15, 2020

The Essence of Enoughness

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