THE Creativity Chronicles
I want to begin by saying today was supposed to be a wonderful post about the importance of content strategy but it’s been blog-bombed by the need to address this topic (and a bit of a rant – soz). Dear NAME, Firstly can I apologise for any offence caused; this was never my intention. I […]
I often get businesses approach me who have already worked with copywriters and things have gone a little bit wrong. This immediately makes it difficult as there’s trust issues. And I get it. At the end of the day – copywriters aren’t like vets or lawyers, anybody can pick up a pen and tell you […]
Rewind to around ten years ago and I was receiving coaching from some local companies renowned for helping small businesses. The trouble was – their blueprint for success all seemed to fit the same formula: grow your company, employ as many people as you can and make sure you have some kind of exit strategy. […]
One of the things I so often see is people spending time to grow their Instagram following to look successful and like they are doing well in business. This often means spending every waking hour on the platform, putting image after image up and obsessively liking and commenting on industry updates.
It’s been many years since I’ve seen the film Single White Female but from what I remember, it goes a bit like this… woman puts up advert for a housemate, housemate moves in and basically wants to be the original housemate and starts slowly imitating her and taking on her persona until she then tries […]