One of the things I so often see is people spending time to grow their Instagram following to look successful and like they are doing well in business. This often means spending every waking hour on the platform, putting image after image up and obsessively liking and commenting on industry updates.

When it comes to hiring a copywriter, this is perhaps my biggest piece of advice: tell me the truth. Sounds obvious, right? And yet so many people who come to me for writing start out by telling me the trivial and the contrived.

It’s been many years since I’ve seen the film Single White Female but from what I remember, it goes a bit like this… woman puts up advert for a housemate, housemate moves in and basically wants to be the original housemate and starts slowly imitating her and taking on her persona until she then tries […]

Each year I like to have a “word of the year”, sort of a focus word to pull me back to where I should be and keep that focus in mind. This year, my word was ‘calm’ and it has been.

Today I’m talking about your “About” page. So many people tell me they want to sound a certain way – either to sound like someone (not themselves) or to sound more something. And this is the problem with the world

Years ago when I owned an agency, I made a name for being able to transform brands. To take something that was failing or considered unattractive to the target market and to turn it into something desirable.

It’s part and parcel of being in this industry that we (writers, photographers, designers, makers and more) have to accept criticism. And it is something that gets easier over time.

I am so excited to be launching The Soul Sessions today. After a long time dreaming, planning and crafting it. I’ve been asked repeatedly if I will offer a coaching service and following the success of The Seaside Sessions I’m launching their big sister today – a three month one-to-one completely tailored coaching course for […]

I’m not going to lie, I’m new to yoga. I tend to dabble a bit, leave it a few years, dabble again, leave it again etc but my commitment for 2017 was to attend ‘regular’ yoga classes. Let’s define ‘regular’ – I’m thinking biweekly is pretty good. Well, my first class of the year ended […]

A lot of clients talk to me about this. About other people imitating their brand or their work so I wanted to address this in a blog post and explain why imitation is a problem… and not for those who are being copied.