If you are looking to do a copywriting course that isn’t just about copywriting-by-numbers but asks questions and inspires writing that reflects your brand then look no further.  I created Audacity because I felt there was a calling for a course that conveys the essence of you, that is authentic and really resonates with your […]

Client: “I’m thinking we could write a bit about why to visit us, take a look at the local area, nice days out, great location, good for work… good for leisure…” Me (internally): I would rather gauge my own eyes out with the pencil I’m holding.

Due to demand, I’ve launched just five exclusive dates in March and April where you can work with me one-to-one on your business strategy, in an inspirational setting for an exclusive intense personal session together.

When it comes to hiring a copywriter, this is perhaps my biggest piece of advice: tell me the truth. Sounds obvious, right? And yet so many people who come to me for writing start out by telling me the trivial and the contrived.

Today I’m talking about your “About” page. So many people tell me they want to sound a certain way – either to sound like someone (not themselves) or to sound more something. And this is the problem with the world

I’m introducing a copy camp blog series aimed at telling some top tips for writing your own website copy.

Years ago when I owned an agency, I made a name for being able to transform brands. To take something that was failing or considered unattractive to the target market and to turn it into something desirable.

It’s part and parcel of being in this industry that we (writers, photographers, designers, makers and more) have to accept criticism. And it is something that gets easier over time.

A lot of clients talk to me about this. About other people imitating their brand or their work so I wanted to address this in a blog post and explain why imitation is a problem… and not for those who are being copied. 

“Are you a good copywriter?” I get asked that a lot. I try to answer this question by saying “it depends how you like your copy.”