THE Creativity Chronicles

A journal of creative thoughts, content commissions I'm working on and where I'm at right now. The life of a creative copywriter.

"Creativity takes courage" - Henri Matisse

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Why I created a course…

May 16, 2018

I never imagined I would create a course. The reason for this is because my work is so bespoke. It’s so built around the brand or the person in question that I couldn’t ever imagine putting together something that would offer a one-size-fits-all solution.

And that’s how I ended up creating Audacity. The more I thought about the sort of content these courses teach; generic lessons for winning sales and how to sound a certain way, I realised that I was never going to be a ‘create-a-copywriting-course’ kind of girl. So I decided to create a course that focused on content that was authentic to your brand and showing yourself as you are, basically promoting everything that I normally do with one of my clients and the work we would do one-to-one, but opening it up and making it more accessible.

I knew it wasn’t going to be about telling someone how to sound good but instead, showing them how to tell their truth, not about impressing or appearing successful but about evoking their essence and teaching the texture that truth can add to their tale.

Above all, I knew I didn’t want some kind of join-the-dots, “follow this formula and sound successful” type course, like so many others that I have seen, I wanted something that was true to me, unscripted, authentic and simply conversational, sharing what I know and how I achieve results with my customers – by encouraging courage and candour.

And that is how I ended up this week pushing the button to go live with Audacity. Why Audacity? Because it’s about having the boldness and the courage to show yourself, stripped back, exactly as you are. And that’s one of the bravest things to do. Many people cannot even show themselves authentically in their relationships, let alone in their business, in a world that is full of buzzwords and bullshit.

And so Audacity was born. Somewhere to stand up and have the courage to tell your story with your whole heart and be supported in who you are and what you share. For those bold brands, free spirits and those with a distinct difference, Audacity is for you, it hopefully offers an accessible way for you to work with me at your own pace and to have the audacity to show the authentic you.

You can check out my new course here…

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