One of the best ways to get new enquiries is through social media advertising.  It’s extremely targeted and gives a great return on investment so the copy for these adverts is so important as it makes all the different between your customer signing up or scrolling past. I’ve put together my top ten tips to […]

Your values are not just a pretty page that sounds nice to your customer – they underpin all that you do and who you are.  You should know your values intrinsically, live them authentically, they should be at the heart of all that you do and the decisions that you make. Here’s how to create […]

People always spend so much time on their brand – their copywriting and their company name, their website pages and brochures. Then they release a product and it’s predictable at best and bland at worst. Your products should be on brand. If you have a luxurious high end brand you need a luxurious high end […]

So it’s a little late to be writing this post really (as Class Copy closes today -ha!) but there’s still time to get in before midnight and doors will be open again in around six weeks so I thought I would put together a little post about what makes Class Copy such great value. It’s […]

I first met Jess through a manifestation group followed up with Instagram (her feed is worth following) and I realised pretty quickly we had way more in common than just the same name. Soulful, inspiring and authentic, she’s from the US but has never been to the UK. I’m from the UK and have never […]

It’s easy to get stressed, to get carried away in the panic of this scary and unknown pandemic.  I have created my own Corona Commandments to help me remember what matters most in these uncertain times. Stay Safe The ultimate priority is to stay safe.  Wash hands, don’t touch faces, reduce physical contact, limit exposure […]

Happy World Book Day! I decided today to write a little blog about my favourite books for kids, old and new so here are my top ten: The Fox And The Star I love this book, it was a gift for my daughter at Christmas and we read it pretty much daily. It’s all about […]

Carla is a client of mine who has just utterly wowed me with her work and sheer creative talent.  One of those clients who when the enquiry comes in you think to yourself “please work with me” because you just KNOW they are something special.  Crafting a message for someone like her – total honour.  […]

I’ve been devising a way to work with aspiring copywriters to mentor them to create a copywriting brand true to them.  I get asked a lot if I can work with copywriters to help them hone their brand offering so this is a way that I can do just that and create a great community […]

I never imagined I would create a course. The reason for this is because my work is so bespoke. It’s so built around the brand or the person in question that I couldn’t ever imagine putting together something that would offer a one-size-fits-all solution.