THE Creativity Chronicles
I’ve been devising a way to work with aspiring copywriters to mentor them to create a copywriting brand true to them. I get asked a lot if I can work with copywriters to help them hone their brand offering so this is a way that I can do just that and create a great community […]
I never imagined I would create a course. The reason for this is because my work is so bespoke. It’s so built around the brand or the person in question that I couldn’t ever imagine putting together something that would offer a one-size-fits-all solution.
One of the things I so often see is people spending time to grow their Instagram following to look successful and like they are doing well in business. This often means spending every waking hour on the platform, putting image after image up and obsessively liking and commenting on industry updates.
It’s been many years since I’ve seen the film Single White Female but from what I remember, it goes a bit like this… woman puts up advert for a housemate, housemate moves in and basically wants to be the original housemate and starts slowly imitating her and taking on her persona until she then tries […]
A lot of clients talk to me about this. About other people imitating their brand or their work so I wanted to address this in a blog post and explain why imitation is a problem… and not for those who are being copied.