JESS COLLINS

THE Creativity Chronicles

A journal of creative thoughts, content commissions I'm working on and where I'm at right now. 
The life of a creative copywriter.

"Creativity takes courage" - Henri Matisse

INSPIRATION

THE WORD

FEATURED WORK

STUDIO LIFE

“Are you a good copywriter?” I get asked that a lot. I try to answer this question by saying “it depends how you like your copy.”

May 22, 2017

How Do You Take Your Copy?

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When I launched the Seaside Sessions last month I didn’t really know how it would work out, I just knew that people were asking for that one-to-one time with me and since I used to offer one-to-one sessions I knew the value they offered.

May 15, 2017

Oh I Do Like To Be Beside The Seaside

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Back by popular demand, I’m introducing The Seaside Sessions. A few years ago I offered clients the chance to partner with me for micro projects or creative coaching.

March 31, 2017

Introducing the Seaside Sessions

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Here’s my problem with packages: firstly they assume everyone wants something that is pre-created for them (not true), secondly, they don’t take into account the complexity of a project

March 29, 2017

My Problem with Packages

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I’ve always been pretty old school when it comes to this sort of stuff. If you had asked me a year ago I would have been adamant, design comes first, copy comes second.

February 20, 2017

What Came First, the Copy or Design?

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Things you need to know about PR… BEFORE you hire me to work on a PR campaign for you. PR is not code for “get you in all the magazines free of charge in 6 weeks”.  

February 10, 2017

Things you need to know about PR

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I want less clients. Yes, you heard correctly. I said – I want less clients. Everywhere I turn there are webinars and coaching events on how to get more clients, more business, more money…. More more more.

January 22, 2017

I Want Less Clients

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Everyone has a book that has affected them in some way, I have a few that have each profoundly changed my life, helped me develop as a person, as a writer or opened me up in some way.

December 13, 2016

The Books that Changed My Life

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You would be surprised how often I get asked this question. I get asked it so much that I’m turning it into a blog post. What are the biggest lessons I’ve learned in business?

December 1, 2016

The biggest lessons I’ve learned in business

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It’s so important when it comes to your portfolio that is positions you where you want to be.

November 22, 2016

Portfolio Pride

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