If you are looking to do a copywriting course that isn’t just about copywriting-by-numbers but asks questions and inspires writing that reflects your brand then look no further.  I created Audacity because I felt there was a calling for a course that conveys the essence of you, that is authentic and really resonates with your […]

I never imagined I would create a course. The reason for this is because my work is so bespoke. It’s so built around the brand or the person in question that I couldn’t ever imagine putting together something that would offer a one-size-fits-all solution.

When it comes to hiring a copywriter, this is perhaps my biggest piece of advice: tell me the truth. Sounds obvious, right? And yet so many people who come to me for writing start out by telling me the trivial and the contrived.

It’s been many years since I’ve seen the film Single White Female but from what I remember, it goes a bit like this… woman puts up advert for a housemate, housemate moves in and basically wants to be the original housemate and starts slowly imitating her and taking on her persona until she then tries […]

Today I’m talking about your “About” page. So many people tell me they want to sound a certain way – either to sound like someone (not themselves) or to sound more something. And this is the problem with the world

I’m introducing a copy camp blog series aimed at telling some top tips for writing your own website copy.