For those who may not know, the latest story in the media is about a social star named Clemmie Hooper, or as you might know her, Mother of Daughters.  Long story short (from what I can piece together) Clemmie (who is a successful Instagrammer with 672k followers, acclaimed midwife and author) set up a false […]

If you are looking to do a copywriting course that isn’t just about copywriting-by-numbers but asks questions and inspires writing that reflects your brand then look no further.  I created Audacity because I felt there was a calling for a course that conveys the essence of you, that is authentic and really resonates with your […]

Client: “I’m thinking we could write a bit about why to visit us, take a look at the local area, nice days out, great location, good for work… good for leisure…” Me (internally): I would rather gauge my own eyes out with the pencil I’m holding.

I never imagined I would create a course. The reason for this is because my work is so bespoke. It’s so built around the brand or the person in question that I couldn’t ever imagine putting together something that would offer a one-size-fits-all solution.

One of the things I so often see is people spending time to grow their Instagram following to look successful and like they are doing well in business. This often means spending every waking hour on the platform, putting image after image up and obsessively liking and commenting on industry updates.

When it comes to hiring a copywriter, this is perhaps my biggest piece of advice: tell me the truth. Sounds obvious, right? And yet so many people who come to me for writing start out by telling me the trivial and the contrived.

It’s been many years since I’ve seen the film Single White Female but from what I remember, it goes a bit like this… woman puts up advert for a housemate, housemate moves in and basically wants to be the original housemate and starts slowly imitating her and taking on her persona until she then tries […]

Each year I like to have a “word of the year”, sort of a focus word to pull me back to where I should be and keep that focus in mind. This year, my word was ‘calm’ and it has been.

Today I’m talking about your “About” page. So many people tell me they want to sound a certain way – either to sound like someone (not themselves) or to sound more something. And this is the problem with the world

Years ago when I owned an agency, I made a name for being able to transform brands. To take something that was failing or considered unattractive to the target market and to turn it into something desirable.