JESS COLLINS

THE Creativity Chronicles

A journal of creative thoughts, content commissions I'm working on and where I'm at right now. 
The life of a creative copywriter.

"Creativity takes courage" - Henri Matisse

INSPIRATION

THE WORD

FEATURED WORK

STUDIO LIFE

For those who may not know, the latest story in the media is about a social star named Clemmie Hooper, or as you might know her, Mother of Daughters.  Long story short (from what I can piece together) Clemmie (who is a successful Instagrammer with 672k followers, acclaimed midwife and author) set up a false […]

December 12, 2019

From One Mother of Daughters to Another

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If you are looking to do a copywriting course that isn’t just about copywriting-by-numbers but asks questions and inspires writing that reflects your brand then look no further.  I created Audacity because I felt there was a calling for a course that conveys the essence of you, that is authentic and really resonates with your […]

June 23, 2019

Reasons to Do Audacity

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Client: “I’m thinking we could write a bit about why to visit us, take a look at the local area, nice days out, great location, good for work… good for leisure…” Me (internally): I would rather gauge my own eyes out with the pencil I’m holding.

October 24, 2018

Your money or your meaning?

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I never imagined I would create a course. The reason for this is because my work is so bespoke. It’s so built around the brand or the person in question that I couldn’t ever imagine putting together something that would offer a one-size-fits-all solution.

May 16, 2018

Why I created a course…

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One of the things I so often see is people spending time to grow their Instagram following to look successful and like they are doing well in business. This often means spending every waking hour on the platform, putting image after image up and obsessively liking and commenting on industry updates.

February 26, 2018

Profit Before Popularity

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When it comes to hiring a copywriter, this is perhaps my biggest piece of advice: tell me the truth. Sounds obvious, right? And yet so many people who come to me for writing start out by telling me the trivial and the contrived.

January 29, 2018

Treat Your Copywriter as Your Confidante

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It’s been many years since I’ve seen the film Single White Female but from what I remember, it goes a bit like this… woman puts up advert for a housemate, housemate moves in and basically wants to be the original housemate and starts slowly imitating her and taking on her persona until she then tries […]

January 15, 2018

Single White Female… Entrepreneur

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Each year I like to have a “word of the year”, sort of a focus word to pull me back to where I should be and keep that focus in mind. This year, my word was ‘calm’ and it has been.

December 21, 2017

Word of the Year: Mother

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Today I’m talking about your “About” page. So many people tell me they want to sound a certain way – either to sound like someone (not themselves) or to sound more something. And this is the problem with the world

December 20, 2017

Copy Camp: Tell Me The Truth

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Years ago when I owned an agency, I made a name for being able to transform brands. To take something that was failing or considered unattractive to the target market and to turn it into something desirable.

November 10, 2017

The Great Brand Unravel

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