Strap lines are one of the tricky parts when it comes to copy and it’s something that I get asked about a lot. I’ve put together a list of top tips to think of when crafting this all-important content.

First impressions count and little touches make all the difference. I always find it striking that I can be working with the most unique, creative, dynamic company only to email them and find myself typing “info@….” Info? That’s a passion killer right there.  Sure, there’s the more relaxed “hello” or even the ultra-trendy, we’re so […]

“What do you want me to say? What is it I need to say in order to attract customers?” Wrong question.

“So anyone can write, right? I can probably write the website myself…” The number one nemesis of the copywriter: the corner-cutting customer.