THE Creativity Chronicles

A journal of creative thoughts, content commissions I'm working on and where I'm at right now. The life of a creative copywriter.

"Creativity takes courage" - Henri Matisse

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Which Course Should I Do?

August 31, 2020

As I put the finishing touches to my new course I think it’s easy to get overwhelmed and think “which course do I need in my life?” and so I’ve put together a little bit of info about each of the courses and who they are for.  Read on and see which one might be for you:


Contented is my newest course and my first live course taking place in real time.  Unlike my other courses this one will only run for one week from 20th September and will be intense and involved – there are videos and worksheets, exercises to complete and a private Facebook group to connect with other creatives.  It will be quite small with a real family feel so that I am able to give everyone attention and get to know each creative business.  Each day will focus on a particular topic within the course, with an ongoing community once the course completes.  Here are some of the things that will be covered:

  • How to come up with ideas for what to write on social media or your blog (you will actually come up with 90 days worth of content during the course)
  • What platforms you’re on and how often you’re updating
  • How to plan your content over the 90 day period
  • What your strategy is – how to get your content working for you rather than being a slave to social media
  • Clarifying and setting your objectives, measuring your content and converting your customer


Audacity is my signature copywriting course.  If you are writing your website you really need this course.  If your website is already written you might still want to consider Audacity as it covers all of the copywriting basics, tone of voice, naming, taglines and more, touching on all aspects of copywriting alongside having a free guide to blogging for your business and creating soulful web content.  This course is done at your own pace.  Here are some of the things that will be covered:

  • How to find your authentic voice and create copy for your brand
  • Writing your Home, About and Work with Me pages
  • Naming, taglines and tone of voice
  • Social media, advertising and newsletters
  • The importance of proofreading and editing (and my tips for foolproof proofing)

Class Copy

Class Copy is my accessible yet impactful 30-day copywriting course.  To be honest, Class Copy is a no-brainer.  It’s just £30 for 30 days of copywriting and content tips and exercises.  It’s been designed to offer bitesize exercises that put together, make a big difference to your voice.  This course is designed to target what I call the “crack copy” – the bits of copy you might not have thought of.  So even if you do Audacity, this is different.  Class Copy won’t help you with things like your Home and About page, it’s more about smaller exercises that create a consistent voice across your brand.  It’s a great place to start if you’ve never done one of my courses before but likewise, for brands who have worked with me and I’ve done their copy for them, it’s definitely worth doing this course to learn how to improve your everyday content, plus you get feedback and help from me along the way!  Some of the things that will be covered:

  • Writing your Instagram bio (and looking at your Instagram content)
  • Working on your pricing and your marketing
  • Creating your tagline and using testimonials
  • Your social media handles, blog posts, your portfolio and writing for products or services
  • A few little secret snippets of copy that people always forget, the secret unseen sentences that make all the difference

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