THE Creativity Chronicles
When it comes to social media, I find there are often two different types of people – planners and posters. Planners plan their grid, thinking about how the visuals looks together and then pre-writing their content in advance and Posters write on the spot as/when they have inspiration, writing “live” as it were.
Here are the pros and cons for each:
For me, I actually advocate both of these as I think they work better together. Naturally I’m a Poster not a Planner as I love the social aspect to social media, the live nature and I’ve seen way too many perfectly planned grids (with very little personality).
But I also really rate planning – as long as you can keep it real and not too rigid, that you talk about authentically interesting topics (I once knew someone who put out the same post every Monday saying “do you want web design?” – this is the sort of planning I don’t promote).
The trick is to keep your planned content engaging and to be ready with a bank of ideas to talk about but to have a strategy underpinning your posts – not just writing because you feel you need to say something.
So how I approach it is with a hybrid version – part planning, part posting – I call this Panning – where half of my content is planned and half is live so that I’m real, I’m not too perfect, and I have room for inspiration and what happened that I can talk about. But also, so my posts have purpose, there’s a plan, I know what I’m talking about when and why I’m talking about them – my overall content key messages and any campaigns I’m working on when.
Panning is also about sifting for gold (a big part of my approach) ensuring I am giving gold to my customers whilst simultaneously prioritising my strategy and targeting my content to the ideal customer.
If you’re interested in my approach and learning to create engaging content with a considered strategy on social media, check out my new course Contented. It starts this Sunday.