JESS COLLINS

THE Creativity Chronicles

A journal of creative thoughts, content commissions I'm working on and where I'm at right now. 
The life of a creative copywriter.

"Creativity takes courage" - Henri Matisse

INSPIRATION

THE WORD

FEATURED WORK

STUDIO LIFE

Once upon a time I worked in retail and so I have been on the receiving end of mystery shopping but the way that I do it is a little differently from the retail world.  In the shop I used to work there were clear points we would get from performing well when we were […]

October 19, 2020

The Magic Art of Mystery Shopping

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When it comes to social media, I find there are often two different types of people – planners and posters.  Planners plan their grid, thinking about how the visuals looks together and then pre-writing their content in advance and Posters write on the spot as/when they have inspiration, writing “live” as it were. Here are […]

September 16, 2020

Social Media Content: Are You a Planner or a Poster?

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Anyone who knows me will know that I’m passionate about minimalism.  It all started a few years ago when I watched the Netflix documentary Minimalism and after that I devoured every book on the topic, reduced my possessions and began to reassess my relationship in life with my things. A couple of years later I […]

August 19, 2020

Minimalist Marketing

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I’m passionate about imperfection.  Because imperfection is synonymous with authenticity.  I don’t mean imperfection as in spelling errors and mistakes, I mean imperfection as in showing more grit and less gloss. Imagine your brand as a piece of wood – it can be polished and sanded, immaculate and varnished or it can have texture and […]

August 11, 2020

Imperfect Tense: Imperfection Creates Connection

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I want to begin by saying today was supposed to be a wonderful post about the importance of content strategy but it’s been blog-bombed by the need to address this topic (and a bit of a rant – soz). Dear NAME, Firstly can I apologise for any offence caused; this was never my intention.  I […]

July 29, 2020

Community Over Copying

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I often get businesses approach me who have already worked with copywriters and things have gone a little bit wrong.  This immediately makes it difficult as there’s trust issues.  And I get it.  At the end of the day – copywriters aren’t like vets or lawyers, anybody can pick up a pen and tell you […]

July 27, 2020

How To Tell if a Copywriter is Any Good

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Something that is often a learning curve for coaching clients – you have to say it again.  Saying something once is often not enough.  Whether you’re selling a product, showing a key message or defining your difference, the chances are your audience will miss it the first time. Not all of them, but most of […]

July 22, 2020

Say It Again: Why You Need to Say it Six Times to Sell It

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Firstly let me begin by making it clear – impressivity isn’t a word.  It’s a feralism, something I’ve created to make a point (plus it sounds really cool next to authenticity). But the faux word impressivity does get across what I’m trying to say.  Sometimes small brands use big words to appear a bit fancier […]

July 20, 2020

Authenticity over Impressivity: Why Fancy Words Don’t Engage Anybody

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Rewind to around ten years ago and I was receiving coaching from some local companies renowned for helping small businesses.  The trouble was – their blueprint for success all seemed to fit the same formula: grow your company, employ as many people as you can and make sure you have some kind of exit strategy. […]

July 13, 2020

Designing a Life that You Love (Why I Chose to Stay Small)

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