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Minimalist Marketing

August 19, 2020

Anyone who knows me will know that I’m passionate about minimalism.  It all started a few years ago when I watched the Netflix documentary Minimalism and after that I devoured every book on the topic, reduced my possessions and began to reassess my relationship in life with my things.

A couple of years later I embarked on a no buy challenge where I couldn’t buy any non-essentials for an entire year.  It was one of the toughest years of my life but I did it and felt amazing at the end of it.  The irony isn’t lost on me, that I reduced my consumption and my personal possessions but that I sell things for a living – my wording can make the difference between a sale or a scroll past and I even sell my own courses (although that is knowledge which was one of the things I allowed myself in my year of no purchasing as it’s essential to growth – knowledge of business but also of the self).   In saying that, I didn’t allow myself any physical books during that period because books are my weakness – give me a bookshop and a coffee shop and I’m in heaven.

So today I thought I would put together a little blog post about minimalism in the marketing world – because God knows we need it.  In the modern world where you are bombarded by sponsored content and native advertising, everybody is asking if you want to create a course, be a coach or (insert latest must-have Insta craze here).  I’ve lost count of the number of social media adverts featuring women in their knickers on their bed with a laptop telling me how I can become a “Girl Boss” (nah, you’re alright love) or selling me their latest product/offering/Grandma for a fiver.

It’s too much.  There’s too much noise out there and it’s overwhelming.  So I’m here to say NO.  You don’t need to do it all, you don’t have to spin all the plates, live on social media and do ALL OF THE THINGS.  Let’s keep it minimal.  Minimalism is about doing LESS but doing what matters.  Minimalism in the home is about making sure you love what you have and you only have what you love.  Therefore, for me, minimalism in your marketing should be streamlined, simple and strategic and it should give you joy.  Marie Kondo always talks about the importance of “sparking joy” – picking up a possession and asking yourself “does this bring me joy?”  Well, marketing is just the same – there is no point in writing blog posts all day if they don’t give you joy or work for you and your business.  The same with videos or podcasts or social media.  It’s important not to hate your marketing activity as you’re bringing that energy to your business.

So here is how I propose you bring a minimalism approach to your marketing activity:

  • Pick just one platform – yep, sack off the others and put them on the backburner.  Make just one your priority – not forever but for now.

  • Pick three goals – just three goals for your business.  Don’t set ten goals or even five goals.  The deal is three or less

  • Ask yourself on a scale of hate to love, where do I scale this?  0 = hate, 10 = favourite thing ever.  If it’s less than a seven sack it off.  Only do the marketing that enters the joy division

  • Lastly, ask yourself, am I taking the PISS?

Purposeful

Impactful

Simple

Strategic

This is what makes for minimal (and amazing marketing).

If you want to step away from the noise and create your own content with strategy and a side order of purpose, my new course might be just what you’re looking for.  It starts on 20th September and you can find out all about it by following me on Instagram @theferalwriter – it launches any day. And if you want to start doing little things that add up to big results, make sure you sign up to my mini course Class Copy – it starts on 7th September and you can sign up here.

In the meantime, seek joy, do less, stop the scroll and remember to always prioritise taking the piss.

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