JESS COLLINS

THE Creativity Chronicles

A journal of creative thoughts, content commissions I'm working on and where I'm at right now. 
The life of a creative copywriter.

"Creativity takes courage" - Henri Matisse

INSPIRATION

THE WORD

FEATURED WORK

STUDIO LIFE

When it comes to social media, I find there are often two different types of people – planners and posters.  Planners plan their grid, thinking about how the visuals looks together and then pre-writing their content in advance and Posters write on the spot as/when they have inspiration, writing “live” as it were. Here are […]

September 16, 2020

Social Media Content: Are You a Planner or a Poster?

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Anyone who knows me will know that I’m passionate about minimalism.  It all started a few years ago when I watched the Netflix documentary Minimalism and after that I devoured every book on the topic, reduced my possessions and began to reassess my relationship in life with my things. A couple of years later I […]

August 19, 2020

Minimalist Marketing

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Something that is often a learning curve for coaching clients – you have to say it again.  Saying something once is often not enough.  Whether you’re selling a product, showing a key message or defining your difference, the chances are your audience will miss it the first time. Not all of them, but most of […]

July 22, 2020

Say It Again: Why You Need to Say it Six Times to Sell It

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You know the old saying, you need to eat an elephant bit by bit, well this is true with your content marketing.  Little and often is how you achieve big goals with small steps – looking at it all in one go can be overwhelming and will put you off before you begin. Ask yourself, […]

July 15, 2020

How to Eat an Elephant: Content Marketing Made Easy

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It’s World Social Media Day (woo hoo!)  To celebrate I’ve put together my top tips on creating social media content that is effective and engaging. Tip One: Consistency is Key Some people will tell you to post once a day, others say five times a day – everybody seems to have a different opinion when […]

June 30, 2020

Ten Tips on Creating Social Media Content

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So it’s a little late to be writing this post really (as Class Copy closes today -ha!) but there’s still time to get in before midnight and doors will be open again in around six weeks so I thought I would put together a little post about what makes Class Copy such great value. It’s […]

May 31, 2020

Ten Reasons You Should Be Doing Class Copy

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Here are my ten quick ideas for marketing your small business for little to no budget! Overhaul Your Emails Now is the perfect time to look at the emails you write for your customers and give them a bit of a polish. Whether it’s putting together your first email newsletter or adding a bit of […]

April 3, 2020

Ten Ideas for Marketing Your Business

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For those who may not know, the latest story in the media is about a social star named Clemmie Hooper, or as you might know her, Mother of Daughters.  Long story short (from what I can piece together) Clemmie (who is a successful Instagrammer with 672k followers, acclaimed midwife and author) set up a false […]

December 12, 2019

From One Mother of Daughters to Another

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One of the things I so often see is people spending time to grow their Instagram following to look successful and like they are doing well in business. This often means spending every waking hour on the platform, putting image after image up and obsessively liking and commenting on industry updates.

February 26, 2018

Profit Before Popularity

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