JESS COLLINS

THE Creativity Chronicles

A journal of creative thoughts, content commissions I'm working on and where I'm at right now. 
The life of a creative copywriter.

"Creativity takes courage" - Henri Matisse

INSPIRATION

THE WORD

FEATURED WORK

STUDIO LIFE

That is the question of the day.  Some of the reasons you might not be able to create content? You’re sick Your child is sick You’re on holiday Someone dies You’re too busy actually working to focus on content creation. I’ve experienced all of these examples and that’s why I have a system in place […]

October 5, 2020

How Do You Create Content When You Just Can’t?

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I’m popping in to day with a blog post about blogging.  People often tell me that blogs don’t work for them or they don’t receive enough traffic etc so I created this post to clear up one major misconception when it comes to blogging: blog posts are not just for generation – your blog can […]

September 21, 2020

Blogging is a Catalyst For Conversion (and other stories)

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When it comes to social media, I find there are often two different types of people – planners and posters.  Planners plan their grid, thinking about how the visuals looks together and then pre-writing their content in advance and Posters write on the spot as/when they have inspiration, writing “live” as it were. Here are […]

September 16, 2020

Social Media Content: Are You a Planner or a Poster?

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Anyone who knows me will know that I’m passionate about minimalism.  It all started a few years ago when I watched the Netflix documentary Minimalism and after that I devoured every book on the topic, reduced my possessions and began to reassess my relationship in life with my things. A couple of years later I […]

August 19, 2020

Minimalist Marketing

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The power of a great newsletter is undeniable.  Those who love and follow you are more likely to buy from you than those who don’t. Despite having written newsletters for around 15 years for brands all around the world, I’ve actually only recently started writing my own.  Because I’ve always had a waiting list for […]

August 3, 2020

Tips for Writing a Great Newsletter

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You know the old saying, you need to eat an elephant bit by bit, well this is true with your content marketing.  Little and often is how you achieve big goals with small steps – looking at it all in one go can be overwhelming and will put you off before you begin. Ask yourself, […]

July 15, 2020

How to Eat an Elephant: Content Marketing Made Easy

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Where to begin when writing a blog post?  What do you need to think about?  Is it even worth creating a blog?  A blog works for myriad reasons – the main one people talk about is search engine rankings and being found for key topics (in short, getting new leads) but what people don’t talk […]

July 6, 2020

How To Write a Great Blog Post

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It’s World Social Media Day (woo hoo!)  To celebrate I’ve put together my top tips on creating social media content that is effective and engaging. Tip One: Consistency is Key Some people will tell you to post once a day, others say five times a day – everybody seems to have a different opinion when […]

June 30, 2020

Ten Tips on Creating Social Media Content

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