It’s so important when it comes to your portfolio that is positions you where you want to be.

Strap lines are one of the tricky parts when it comes to copy and it’s something that I get asked about a lot. I’ve put together a list of top tips to think of when crafting this all-important content.

I first mentioned the term #antihustle a month or so ago on a post by Fiona Humberstone of The Brand Stylist fame (fantastic book by the way, add it to your list to buy and keep an eye out for the sequel soon). Fiona had written an Instagram post that really resonated with me about […]

First impressions count and little touches make all the difference. I always find it striking that I can be working with the most unique, creative, dynamic company only to email them and find myself typing “info@….” Info? That’s a passion killer right there.  Sure, there’s the more relaxed “hello” or even the ultra-trendy, we’re so […]