It has been my life dream to be an Author. I realise how incredibly lucky I am to be a writer in the first place – to be able to put my pen to people and brands from all around the world and create content, copy and complete identities – courageous content for authentic brands. […]

Carla is a client of mine who has just utterly wowed me with her work and sheer creative talent.  One of those clients who when the enquiry comes in you think to yourself “please work with me” because you just KNOW they are something special.  Crafting a message for someone like her – total honour.  […]

For those who may not know, the latest story in the media is about a social star named Clemmie Hooper, or as you might know her, Mother of Daughters.  Long story short (from what I can piece together) Clemmie (who is a successful Instagrammer with 672k followers, acclaimed midwife and author) set up a false […]

I’ve been devising a way to work with aspiring copywriters to mentor them to create a copywriting brand true to them.  I get asked a lot if I can work with copywriters to help them hone their brand offering so this is a way that I can do just that and create a great community […]

If you are looking to do a copywriting course that isn’t just about copywriting-by-numbers but asks questions and inspires writing that reflects your brand then look no further.  I created Audacity because I felt there was a calling for a course that conveys the essence of you, that is authentic and really resonates with your […]

Client: “I’m thinking we could write a bit about why to visit us, take a look at the local area, nice days out, great location, good for work… good for leisure…” Me (internally): I would rather gauge my own eyes out with the pencil I’m holding.

I never imagined I would create a course. The reason for this is because my work is so bespoke. It’s so built around the brand or the person in question that I couldn’t ever imagine putting together something that would offer a one-size-fits-all solution.

One of the things I so often see is people spending time to grow their Instagram following to look successful and like they are doing well in business. This often means spending every waking hour on the platform, putting image after image up and obsessively liking and commenting on industry updates.

Due to demand, I’ve launched just five exclusive dates in March and April where you can work with me one-to-one on your business strategy, in an inspirational setting for an exclusive intense personal session together.

When it comes to hiring a copywriter, this is perhaps my biggest piece of advice: tell me the truth. Sounds obvious, right? And yet so many people who come to me for writing start out by telling me the trivial and the contrived.