Everyone has a book that has affected them in some way, I have a few that have each profoundly changed my life, helped me develop as a person, as a writer or opened me up in some way.

Introducing the studio sessions: where I look behind the scenes and talk to some of the best creatives in the business. People that inspire me, have the fire for what they do and are amazing at their craft.

You would be surprised how often I get asked this question. I get asked it so much that I’m turning it into a blog post. What are the biggest lessons I’ve learned in business?

It’s so important when it comes to your portfolio that is positions you where you want to be.

Strap lines are one of the tricky parts when it comes to copy and it’s something that I get asked about a lot. I’ve put together a list of top tips to think of when crafting this all-important content.

I first mentioned the term #antihustle a month or so ago on a post by Fiona Humberstone of The Brand Stylist fame (fantastic book by the way, add it to your list to buy and keep an eye out for the sequel soon). Fiona had written an Instagram post that really resonated with me about […]

First impressions count and little touches make all the difference. I always find it striking that I can be working with the most unique, creative, dynamic company only to email them and find myself typing “info@….” Info? That’s a passion killer right there.  Sure, there’s the more relaxed “hello” or even the ultra-trendy, we’re so […]

“What do you want me to say? What is it I need to say in order to attract customers?” Wrong question.

“So anyone can write, right? I can probably write the website myself…” The number one nemesis of the copywriter: the corner-cutting customer.

As many people know, I recently made the decision to close my content marketing agency to go solo. I get asked about this a lot as what I’ve done is really go against the grain – sure, it’s normal to go solo when you work in an agency but not when you own one.