One of the main reasons to work with a copywriter is not because of what they will write about you (although that will be amazing, this is to be expected). It’s because of what they don’t write.

Back by popular demand, I’m introducing The Seaside Sessions. A few years ago I offered clients the chance to partner with me for micro projects or creative coaching.

Here’s my problem with packages: firstly they assume everyone wants something that is pre-created for them (not true), secondly, they don’t take into account the complexity of a project

It’s International Women’s Day so what better day to shout out to all of the wild women in the world? I’m very privileged to have partnered with all of these women in the past 12 months

I’ve always been pretty old school when it comes to this sort of stuff. If you had asked me a year ago I would have been adamant, design comes first, copy comes second.

Things you need to know about PR… BEFORE you hire me to work on a PR campaign for you. PR is not code for “get you in all the magazines free of charge in 6 weeks”.  

“All these songs I’m hearing are so heartless. Don’t trust a perfect person and don’t trust a song that’s flawless”

I want less clients. Yes, you heard correctly. I said – I want less clients. Everywhere I turn there are webinars and coaching events on how to get more clients, more business, more money…. More more more.

You would be surprised how often I get asked this question. I get asked it so much that I’m turning it into a blog post. What are the biggest lessons I’ve learned in business?

It’s so important when it comes to your portfolio that is positions you where you want to be.