Carla is a client of mine who has just utterly wowed me with her work and sheer creative talent.  One of those clients who when the enquiry comes in you think to yourself “please work with me” because you just KNOW they are something special.  Crafting a message for someone like her – total honour.  […]

I’ve been devising a way to work with aspiring copywriters to mentor them to create a copywriting brand true to them.  I get asked a lot if I can work with copywriters to help them hone their brand offering so this is a way that I can do just that and create a great community […]

I never imagined I would create a course. The reason for this is because my work is so bespoke. It’s so built around the brand or the person in question that I couldn’t ever imagine putting together something that would offer a one-size-fits-all solution.

One of the things I so often see is people spending time to grow their Instagram following to look successful and like they are doing well in business. This often means spending every waking hour on the platform, putting image after image up and obsessively liking and commenting on industry updates.

When it comes to hiring a copywriter, this is perhaps my biggest piece of advice: tell me the truth. Sounds obvious, right? And yet so many people who come to me for writing start out by telling me the trivial and the contrived.

It’s been many years since I’ve seen the film Single White Female but from what I remember, it goes a bit like this… woman puts up advert for a housemate, housemate moves in and basically wants to be the original housemate and starts slowly imitating her and taking on her persona until she then tries […]

Each year I like to have a “word of the year”, sort of a focus word to pull me back to where I should be and keep that focus in mind. This year, my word was ‘calm’ and it has been.

I’m introducing a copy camp blog series aimed at telling some top tips for writing your own website copy.

Years ago when I owned an agency, I made a name for being able to transform brands. To take something that was failing or considered unattractive to the target market and to turn it into something desirable.

It’s part and parcel of being in this industry that we (writers, photographers, designers, makers and more) have to accept criticism. And it is something that gets easier over time.