A lot of clients talk to me about this. About other people imitating their brand or their work so I wanted to address this in a blog post and explain why imitation is a problem… and not for those who are being copied. 

“Are you a good copywriter?” I get asked that a lot. I try to answer this question by saying “it depends how you like your copy.”

When I launched the Seaside Sessions last month I didn’t really know how it would work out, I just knew that people were asking for that one-to-one time with me and since I used to offer one-to-one sessions I knew the value they offered.

Back by popular demand, I’m introducing The Seaside Sessions. A few years ago I offered clients the chance to partner with me for micro projects or creative coaching.

Here’s my problem with packages: firstly they assume everyone wants something that is pre-created for them (not true), secondly, they don’t take into account the complexity of a project

I’ve always been pretty old school when it comes to this sort of stuff. If you had asked me a year ago I would have been adamant, design comes first, copy comes second.

Things you need to know about PR… BEFORE you hire me to work on a PR campaign for you. PR is not code for “get you in all the magazines free of charge in 6 weeks”.  

I want less clients. Yes, you heard correctly. I said – I want less clients. Everywhere I turn there are webinars and coaching events on how to get more clients, more business, more money…. More more more.

Everyone has a book that has affected them in some way, I have a few that have each profoundly changed my life, helped me develop as a person, as a writer or opened me up in some way.

You would be surprised how often I get asked this question. I get asked it so much that I’m turning it into a blog post. What are the biggest lessons I’ve learned in business?