Something that is often a learning curve for coaching clients – you have to say it again.  Saying something once is often not enough.  Whether you’re selling a product, showing a key message or defining your difference, the chances are your audience will miss it the first time. Not all of them, but most of […]

Firstly let me begin by making it clear – impressivity isn’t a word.  It’s a feralism, something I’ve created to make a point (plus it sounds really cool next to authenticity). But the faux word impressivity does get across what I’m trying to say.  Sometimes small brands use big words to appear a bit fancier […]

You know the old saying, you need to eat an elephant bit by bit, well this is true with your content marketing.  Little and often is how you achieve big goals with small steps – looking at it all in one go can be overwhelming and will put you off before you begin. Ask yourself, […]

Can I start by saying choosing fifteen favourite About pages is nigh on impossible.  I mean, I managed to shortlist to 35 and that was stressful enough so I want to start by saying that this was an extremely hard call and I’ve tried to choose some different industries (I could do a top fifteen […]