JESS COLLINS

THE Creativity Chronicles

A journal of creative thoughts, content commissions I'm working on and where I'm at right now. 
The life of a creative copywriter.

"Creativity takes courage" - Henri Matisse

INSPIRATION

THE WORD

FEATURED WORK

STUDIO LIFE

When it comes to hiring a copywriter, this is perhaps my biggest piece of advice: tell me the truth. Sounds obvious, right? And yet so many people who come to me for writing start out by telling me the trivial and the contrived.

January 29, 2018

Treat Your Copywriter as Your Confidante

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It’s been many years since I’ve seen the film Single White Female but from what I remember, it goes a bit like this… woman puts up advert for a housemate, housemate moves in and basically wants to be the original housemate and starts slowly imitating her and taking on her persona until she then tries […]

January 15, 2018

Single White Female… Entrepreneur

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Each year I like to have a “word of the year”, sort of a focus word to pull me back to where I should be and keep that focus in mind. This year, my word was ‘calm’ and it has been.

December 21, 2017

Word of the Year: Mother

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Today I’m talking about your “About” page. So many people tell me they want to sound a certain way – either to sound like someone (not themselves) or to sound more something. And this is the problem with the world

December 20, 2017

Copy Camp: Tell Me The Truth

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Years ago when I owned an agency, I made a name for being able to transform brands. To take something that was failing or considered unattractive to the target market and to turn it into something desirable.

November 10, 2017

The Great Brand Unravel

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It’s part and parcel of being in this industry that we (writers, photographers, designers, makers and more) have to accept criticism. And it is something that gets easier over time.

August 12, 2017

Criticism in the Creative Industry

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I am so excited to be launching The Soul Sessions today. After a long time dreaming, planning and crafting it. I’ve been asked repeatedly if I will offer a coaching service and following the success of The Seaside Sessions I’m launching their big sister today – a three month one-to-one completely tailored coaching course for […]

July 7, 2017

Introducing… The Soul Sessions

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I’m not going to lie, I’m new to yoga. I tend to dabble a bit, leave it a few years, dabble again, leave it again etc but my commitment for 2017 was to attend ‘regular’ yoga classes. Let’s define ‘regular’ – I’m thinking biweekly is pretty good. Well, my first class of the year ended […]

June 13, 2017

Studio Sessions: Keren Cooksey, Falmouth Yoga Space

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A lot of clients talk to me about this. About other people imitating their brand or their work so I wanted to address this in a blog post and explain why imitation is a problem… and not for those who are being copied. 

June 2, 2017

Imitation is the Sincerest Form of Identity Crisis 

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“Are you a good copywriter?” I get asked that a lot. I try to answer this question by saying “it depends how you like your copy.”

May 22, 2017

How Do You Take Your Copy?

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