JESS COLLINS

THE Creativity Chronicles

A journal of creative thoughts, content commissions I'm working on and where I'm at right now. 
The life of a creative copywriter.

"Creativity takes courage" - Henri Matisse

INSPIRATION

THE WORD

FEATURED WORK

STUDIO LIFE

I’ve been devising a way to work with aspiring copywriters to mentor them to create a copywriting brand true to them.  I get asked a lot if I can work with copywriters to help them hone their brand offering so this is a way that I can do just that and create a great community […]

July 24, 2019

So You Want to Be a Copywriter?

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If you are looking to do a copywriting course that isn’t just about copywriting-by-numbers but asks questions and inspires writing that reflects your brand then look no further.  I created Audacity because I felt there was a calling for a course that conveys the essence of you, that is authentic and really resonates with your […]

June 23, 2019

Reasons to Do Audacity

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Client: “I’m thinking we could write a bit about why to visit us, take a look at the local area, nice days out, great location, good for work… good for leisure…” Me (internally): I would rather gauge my own eyes out with the pencil I’m holding.

October 24, 2018

Your money or your meaning?

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Due to demand, I’ve launched just five exclusive dates in March and April where you can work with me one-to-one on your business strategy, in an inspirational setting for an exclusive intense personal session together.

February 12, 2018

You, Me and the Sea…

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When it comes to hiring a copywriter, this is perhaps my biggest piece of advice: tell me the truth. Sounds obvious, right? And yet so many people who come to me for writing start out by telling me the trivial and the contrived.

January 29, 2018

Treat Your Copywriter as Your Confidante

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Today I’m talking about your “About” page. So many people tell me they want to sound a certain way – either to sound like someone (not themselves) or to sound more something. And this is the problem with the world

December 20, 2017

Copy Camp: Tell Me The Truth

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I’m introducing a copy camp blog series aimed at telling some top tips for writing your own website copy.

December 4, 2017

Copy Camp: Stop Talking

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Years ago when I owned an agency, I made a name for being able to transform brands. To take something that was failing or considered unattractive to the target market and to turn it into something desirable.

November 10, 2017

The Great Brand Unravel

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It’s part and parcel of being in this industry that we (writers, photographers, designers, makers and more) have to accept criticism. And it is something that gets easier over time.

August 12, 2017

Criticism in the Creative Industry

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A lot of clients talk to me about this. About other people imitating their brand or their work so I wanted to address this in a blog post and explain why imitation is a problem… and not for those who are being copied. 

June 2, 2017

Imitation is the Sincerest Form of Identity Crisis 

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