JESS COLLINS

THE Creativity Chronicles

A journal of creative thoughts, content commissions I'm working on and where I'm at right now. 
The life of a creative copywriter.

"Creativity takes courage" - Henri Matisse

INSPIRATION

THE WORD

FEATURED WORK

STUDIO LIFE

It’s been an interesting few months with some new projects for me. First and foremost I became a mother for the second time – not something that is new to me but mothering two has certainly been different to being a mother of one so I’m navigating that for the first time. And secondly, I […]

September 3, 2018

A Matter of Course

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Due to demand, I’ve launched just five exclusive dates in March and April where you can work with me one-to-one on your business strategy, in an inspirational setting for an exclusive intense personal session together.

February 12, 2018

You, Me and the Sea…

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When it comes to hiring a copywriter, this is perhaps my biggest piece of advice: tell me the truth. Sounds obvious, right? And yet so many people who come to me for writing start out by telling me the trivial and the contrived.

January 29, 2018

Treat Your Copywriter as Your Confidante

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Today I’m talking about your “About” page. So many people tell me they want to sound a certain way – either to sound like someone (not themselves) or to sound more something. And this is the problem with the world

December 20, 2017

Copy Camp: Tell Me The Truth

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I’m introducing a copy camp blog series aimed at telling some top tips for writing your own website copy.

December 4, 2017

Copy Camp: Stop Talking

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Years ago when I owned an agency, I made a name for being able to transform brands. To take something that was failing or considered unattractive to the target market and to turn it into something desirable.

November 10, 2017

The Great Brand Unravel

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It’s part and parcel of being in this industry that we (writers, photographers, designers, makers and more) have to accept criticism. And it is something that gets easier over time.

August 12, 2017

Criticism in the Creative Industry

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A lot of clients talk to me about this. About other people imitating their brand or their work so I wanted to address this in a blog post and explain why imitation is a problem… and not for those who are being copied. 

June 2, 2017

Imitation is the Sincerest Form of Identity Crisis 

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“Are you a good copywriter?” I get asked that a lot. I try to answer this question by saying “it depends how you like your copy.”

May 22, 2017

How Do You Take Your Copy?

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One of the main reasons to work with a copywriter is not because of what they will write about you (although that will be amazing, this is to be expected). It’s because of what they don’t write.

May 9, 2017

Hire a Copywriter For What They Don’t Write

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