Due to demand, I’ve launched just five exclusive dates in March and April where you can work with me one-to-one on your business strategy, in an inspirational setting for an exclusive intense personal session together.
When it comes to hiring a copywriter, this is perhaps my biggest piece of advice: tell me the truth. Sounds obvious, right? And yet so many people who come to me for writing start out by telling me the trivial and the contrived.
Today I’m talking about your “About” page. So many people tell me they want to sound a certain way – either to sound like someone (not themselves) or to sound more something. And this is the problem with the world
Years ago when I owned an agency, I made a name for being able to transform brands. To take something that was failing or considered unattractive to the target market and to turn it into something desirable.
A lot of clients talk to me about this. About other people imitating their brand or their work so I wanted to address this in a blog post and explain why imitation is a problem… and not for those who are being copied.