THE Creativity Chronicles
A journal of creative thoughts, content commissions I'm working on and where I'm at right now. The life of a creative copywriter.
It’s part and parcel of being in this industry that we (writers, photographers, designers, makers and more) have to accept criticism. And it is something that gets easier over time.
Criticism in the Creative Industry
A lot of clients talk to me about this. About other people imitating their brand or their work so I wanted to address this in a blog post and explain why imitation is a problem… and not for those who are being copied.
Imitation is the Sincerest Form of Identity Crisis
“Are you a good copywriter?” I get asked that a lot. I try to answer this question by saying “it depends how you like your copy.”
How Do You Take Your Copy?
One of the main reasons to work with a copywriter is not because of what they will write about you (although that will be amazing, this is to be expected). It’s because of what they don’t write.
Hire a Copywriter For What They Don’t Write
Back by popular demand, I’m introducing The Seaside Sessions. A few years ago I offered clients the chance to partner with me for micro projects or creative coaching.
Introducing the Seaside Sessions
Here’s my problem with packages: firstly they assume everyone wants something that is pre-created for them (not true), secondly, they don’t take into account the complexity of a project
My Problem with Packages
It’s International Women’s Day so what better day to shout out to all of the wild women in the world? I’m very privileged to have partnered with all of these women in the past 12 months
Shout Out to the Wild Women
I’ve always been pretty old school when it comes to this sort of stuff. If you had asked me a year ago I would have been adamant, design comes first, copy comes second.
What Came First, the Copy or Design?
Things you need to know about PR… BEFORE you hire me to work on a PR campaign for you. PR is not code for “get you in all the magazines free of charge in 6 weeks”.
Things you need to know about PR
“All these songs I’m hearing are so heartless. Don’t trust a perfect person and don’t trust a song that’s flawless”
Don’t Trust a Perfect Person
“Courage”: To speak one’s mind by telling one’s heart, from the Latin ‘Cor’ for Heart.
By signing up for my newsletter, you'll be the first to receive the latest updates.