One of the main questions I get asked from creative entrepreneurs is where they should invest their budget. Should they opt for copywriting, invest in coaching or choose a DIY course? Every entrepreneur is entirely different and is at a different stage in their business but I’ve put together a general guide to help you […]

Once upon a time I worked in retail and so I have been on the receiving end of mystery shopping but the way that I do it is a little differently from the retail world.  In the shop I used to work there were clear points we would get from performing well when we were […]

I’ve put together 5 things to do this quarter to tie up 2020 and plan for 2021. Declutter I hate to go all Marie Kondo on you but start by throwing out the old.  Now is a great time to declutter your workspace, tidy up folders and files, clear that desktop and cross the Ts […]

Anyone who knows me will know that I’m passionate about minimalism.  It all started a few years ago when I watched the Netflix documentary Minimalism and after that I devoured every book on the topic, reduced my possessions and began to reassess my relationship in life with my things. A couple of years later I […]

Something that is often a learning curve for coaching clients – you have to say it again.  Saying something once is often not enough.  Whether you’re selling a product, showing a key message or defining your difference, the chances are your audience will miss it the first time. Not all of them, but most of […]

You know the old saying, you need to eat an elephant bit by bit, well this is true with your content marketing.  Little and often is how you achieve big goals with small steps – looking at it all in one go can be overwhelming and will put you off before you begin. Ask yourself, […]

I’ve been devising a way to work with aspiring copywriters to mentor them to create a copywriting brand true to them.  I get asked a lot if I can work with copywriters to help them hone their brand offering so this is a way that I can do just that and create a great community […]