Rewind to around ten years ago and I was receiving coaching from some local companies renowned for helping small businesses.  The trouble was – their blueprint for success all seemed to fit the same formula: grow your company, employ as many people as you can and make sure you have some kind of exit strategy. […]

Since Coronavirus hit us with the biggest curve ball of the century, lots more people are working from home and will continue to for the near future.  I’ve been working from home for the past five years but before that I worked in a bustling office in a busy building where we had a shared […]

Where to begin when writing a blog post?  What do you need to think about?  Is it even worth creating a blog?  A blog works for myriad reasons – the main one people talk about is search engine rankings and being found for key topics (in short, getting new leads) but what people don’t talk […]

Can I start by saying choosing fifteen favourite About pages is nigh on impossible.  I mean, I managed to shortlist to 35 and that was stressful enough so I want to start by saying that this was an extremely hard call and I’ve tried to choose some different industries (I could do a top fifteen […]

I have wanted a new desk for ages.  My current desk is a beautiful French antique dressing table.  But it’s just that – a dressing table.  It’s for make-up not for a Macbook.  I used to have a really big office in our house but as time has gone on and I’ve had my two […]

So it’s a little late to be writing this post really (as Class Copy closes today -ha!) but there’s still time to get in before midnight and doors will be open again in around six weeks so I thought I would put together a little post about what makes Class Copy such great value. It’s […]

What exactly is “enoughness?”  It’s literally the feeling of being enough (it is to me anyway).  I work with so many female entrepreneurs in my coaching sessions and time again the same topics come up.  This is one of the main culprits.  So when someone asked me about how to overcome imposter syndrome this week […]

Here are my ten quick ideas for marketing your small business for little to no budget! Overhaul Your Emails Now is the perfect time to look at the emails you write for your customers and give them a bit of a polish. Whether it’s putting together your first email newsletter or adding a bit of […]

It’s easy to get stressed, to get carried away in the panic of this scary and unknown pandemic.  I have created my own Corona Commandments to help me remember what matters most in these uncertain times. Stay Safe The ultimate priority is to stay safe.  Wash hands, don’t touch faces, reduce physical contact, limit exposure […]

I’ve been devising a way to work with aspiring copywriters to mentor them to create a copywriting brand true to them.  I get asked a lot if I can work with copywriters to help them hone their brand offering so this is a way that I can do just that and create a great community […]