One of the main questions I get asked from creative entrepreneurs is where they should invest their budget. Should they opt for copywriting, invest in coaching or choose a DIY course? Every entrepreneur is entirely different and is at a different stage in their business but I’ve put together a general guide to help you […]

Once upon a time I worked in retail and so I have been on the receiving end of mystery shopping but the way that I do it is a little differently from the retail world.  In the shop I used to work there were clear points we would get from performing well when we were […]

I’ve put together 5 things to do this quarter to tie up 2020 and plan for 2021. Declutter I hate to go all Marie Kondo on you but start by throwing out the old.  Now is a great time to declutter your workspace, tidy up folders and files, clear that desktop and cross the Ts […]

As I put the finishing touches to my new course I think it’s easy to get overwhelmed and think “which course do I need in my life?” and so I’ve put together a little bit of info about each of the courses and who they are for.  Read on and see which one might be […]

I often get businesses approach me who have already worked with copywriters and things have gone a little bit wrong.  This immediately makes it difficult as there’s trust issues.  And I get it.  At the end of the day – copywriters aren’t like vets or lawyers, anybody can pick up a pen and tell you […]

You know the old saying, you need to eat an elephant bit by bit, well this is true with your content marketing.  Little and often is how you achieve big goals with small steps – looking at it all in one go can be overwhelming and will put you off before you begin. Ask yourself, […]

So it’s a little late to be writing this post really (as Class Copy closes today -ha!) but there’s still time to get in before midnight and doors will be open again in around six weeks so I thought I would put together a little post about what makes Class Copy such great value. It’s […]

I’ve been devising a way to work with aspiring copywriters to mentor them to create a copywriting brand true to them.  I get asked a lot if I can work with copywriters to help them hone their brand offering so this is a way that I can do just that and create a great community […]

I never imagined I would create a course. The reason for this is because my work is so bespoke. It’s so built around the brand or the person in question that I couldn’t ever imagine putting together something that would offer a one-size-fits-all solution.

Due to demand, I’ve launched just five exclusive dates in March and April where you can work with me one-to-one on your business strategy, in an inspirational setting for an exclusive intense personal session together.