THE Creativity Chronicles

A journal of creative thoughts, content commissions I'm working on and where I'm at right now. 
The life of a creative copywriter.

"Creativity takes courage" - Henri Matisse





It’s the end of my business year this week so I wanted to talk about 5 of my favourite projects I’ve written for this year. It’s hard to say what makes a brilliant project as each one is entirely unique but it’s pretty much a combination of passionate entrepreneurs, clear business vision, a strong voice […]

June 28, 2021

Five Favourites to End the Year

+ Read More

I put this out on my Instagram stories and over 90% of people voted they would be interested in this so although, it’s a little bit off topic for content marketing, the moon is very much at the heart of what I do. I run my business around the lunar cycles and even time my […]

May 11, 2021

My New Moon Ritual

+ Read More

It’s International Women’s Day! I thought I would take this opportunity to put together a blog post featuring 10 of my favourite feral female clients of all time. It was a tough time picking just 10 and there’s so many more I want to shout out but here’s 10 (it ended up being 11) wild […]

March 7, 2021

Shout Out to the Feral Female Clients

+ Read More

I can’t tell you how often I get asked if I can recommend a good designer. Maybe 5-6 times a week – every. single. week. So I decided to put together my little black book of designers I’ve worked with and loved. There are many other designers that I love the work of but I’m […]

January 27, 2021

The Feral Writer Little Black Book of Designers

+ Read More

The other day I received an email and the subject line was “here is the info you asked me for”. It was a sales email about something I had never actually asked for so today I decided to put together a little blog post about this “technique” of using a line that makes it look […]

January 19, 2021

The Truth About Marketing

+ Read More

Christmas and the New Year is a time of quiet (well, unless you have 2 kids under 5 like I do) and mindfulness. It’s a time of pressing pause and stepping away from the workload that is universally appreciated. Essentially, it’s the time we can be pretty sure that clients and customers will respect our […]

December 18, 2020

Why Journaling is So Incredible During the Festive Period

+ Read More

The reason you don’t know what to write is most likely because you aren’t sure of what you want to say. So many businesses aren’t clear on their core messages – the things that are important for your audience to understand from the outset or what sets you apart. That’s why all of my courses […]

December 7, 2020

The Ten-Minute Key Message Maker

+ Read More

Instead of talking about the reasons you should do Contented, today I’m looking at the main reasons that people don’t join. See if any of these are familiar… Money The worry is that you might not have enough money to do the course or that you aren’t currently earning to your normal capacity due to […]

November 30, 2020

The Reasons You Aren’t Doing Contented

+ Read More

This week’s blog post was supposed to be about the importance of blogging. But that is now having to wait as I decided to write about burnout instead and the ten things that are helping me get through it. I’m not a wellness expert or a mental health practitioner, but I’m currently experiencing burnout and […]

November 23, 2020

Healing from Burn Out

+ Read More

Where do you begin when writing a Home page for your website?  Always begin with the bones.  In fact, begin with the bones for any page you’re writing but it’s the Home page where it’s most likely to go wrong as people either write too much (nobody will read it all) or they write too […]

November 9, 2020

Bringing the Bones Home

+ Read More