I often get businesses approach me who have already worked with copywriters and things have gone a little bit wrong.  This immediately makes it difficult as there’s trust issues.  And I get it.  At the end of the day – copywriters aren’t like vets or lawyers, anybody can pick up a pen and tell you […]

Something that is often a learning curve for coaching clients – you have to say it again.  Saying something once is often not enough.  Whether you’re selling a product, showing a key message or defining your difference, the chances are your audience will miss it the first time. Not all of them, but most of […]

Firstly let me begin by making it clear – impressivity isn’t a word.  It’s a feralism, something I’ve created to make a point (plus it sounds really cool next to authenticity). But the faux word impressivity does get across what I’m trying to say.  Sometimes small brands use big words to appear a bit fancier […]

You know the old saying, you need to eat an elephant bit by bit, well this is true with your content marketing.  Little and often is how you achieve big goals with small steps – looking at it all in one go can be overwhelming and will put you off before you begin. Ask yourself, […]

Rewind to around ten years ago and I was receiving coaching from some local companies renowned for helping small businesses.  The trouble was – their blueprint for success all seemed to fit the same formula: grow your company, employ as many people as you can and make sure you have some kind of exit strategy. […]

Since Coronavirus hit us with the biggest curve ball of the century, lots more people are working from home and will continue to for the near future.  I’ve been working from home for the past five years but before that I worked in a bustling office in a busy building where we had a shared […]

Where to begin when writing a blog post?  What do you need to think about?  Is it even worth creating a blog?  A blog works for myriad reasons – the main one people talk about is search engine rankings and being found for key topics (in short, getting new leads) but what people don’t talk […]

Can I start by saying choosing fifteen favourite About pages is nigh on impossible.  I mean, I managed to shortlist to 35 and that was stressful enough so I want to start by saying that this was an extremely hard call and I’ve tried to choose some different industries (I could do a top fifteen […]

It’s World Social Media Day (woo hoo!)  To celebrate I’ve put together my top tips on creating social media content that is effective and engaging. Tip One: Consistency is Key Some people will tell you to post once a day, others say five times a day – everybody seems to have a different opinion when […]

I have wanted a new desk for ages.  My current desk is a beautiful French antique dressing table.  But it’s just that – a dressing table.  It’s for make-up not for a Macbook.  I used to have a really big office in our house but as time has gone on and I’ve had my two […]