JESS COLLINS

THE Creativity Chronicles

A journal of creative thoughts, content commissions I'm working on and where I'm at right now. 
The life of a creative copywriter.

"Creativity takes courage" - Henri Matisse

INSPIRATION

THE WORD

FEATURED WORK

STUDIO LIFE

The power of a great newsletter is undeniable.  Those who love and follow you are more likely to buy from you than those who don’t. Despite having written newsletters for around 15 years for brands all around the world, I’ve actually only recently started writing my own.  Because I’ve always had a waiting list for […]

August 3, 2020

Tips for Writing a Great Newsletter

+ Read More

I want to begin by saying today was supposed to be a wonderful post about the importance of content strategy but it’s been blog-bombed by the need to address this topic (and a bit of a rant – soz). Dear NAME, Firstly can I apologise for any offence caused; this was never my intention.  I […]

July 29, 2020

Community Over Copying

+ Read More

I often get businesses approach me who have already worked with copywriters and things have gone a little bit wrong.  This immediately makes it difficult as there’s trust issues.  And I get it.  At the end of the day – copywriters aren’t like vets or lawyers, anybody can pick up a pen and tell you […]

July 27, 2020

How To Tell if a Copywriter is Any Good

+ Read More

Something that is often a learning curve for coaching clients – you have to say it again.  Saying something once is often not enough.  Whether you’re selling a product, showing a key message or defining your difference, the chances are your audience will miss it the first time. Not all of them, but most of […]

July 22, 2020

Say It Again: Why You Need to Say it Six Times to Sell It

+ Read More

Firstly let me begin by making it clear – impressivity isn’t a word.  It’s a feralism, something I’ve created to make a point (plus it sounds really cool next to authenticity). But the faux word impressivity does get across what I’m trying to say.  Sometimes small brands use big words to appear a bit fancier […]

July 20, 2020

Authenticity over Impressivity: Why Fancy Words Don’t Engage Anybody

+ Read More

You know the old saying, you need to eat an elephant bit by bit, well this is true with your content marketing.  Little and often is how you achieve big goals with small steps – looking at it all in one go can be overwhelming and will put you off before you begin. Ask yourself, […]

July 15, 2020

How to Eat an Elephant: Content Marketing Made Easy

+ Read More

Rewind to around ten years ago and I was receiving coaching from some local companies renowned for helping small businesses.  The trouble was – their blueprint for success all seemed to fit the same formula: grow your company, employ as many people as you can and make sure you have some kind of exit strategy. […]

July 13, 2020

Designing a Life that You Love (Why I Chose to Stay Small)

+ Read More

Since Coronavirus hit us with the biggest curve ball of the century, lots more people are working from home and will continue to for the near future.  I’ve been working from home for the past five years but before that I worked in a bustling office in a busy building where we had a shared […]

July 9, 2020

Tips For Working From Home

+ Read More

Where to begin when writing a blog post?  What do you need to think about?  Is it even worth creating a blog?  A blog works for myriad reasons – the main one people talk about is search engine rankings and being found for key topics (in short, getting new leads) but what people don’t talk […]

July 6, 2020

How To Write a Great Blog Post

+ Read More

Can I start by saying choosing fifteen favourite About pages is nigh on impossible.  I mean, I managed to shortlist to 35 and that was stressful enough so I want to start by saying that this was an extremely hard call and I’ve tried to choose some different industries (I could do a top fifteen […]

July 2, 2020

15 (ish) of my Favourite About Pages

+ Read More