JESS COLLINS

THE Creativity Chronicles

A journal of creative thoughts, content commissions I'm working on and where I'm at right now. 
The life of a creative copywriter.

"Creativity takes courage" - Henri Matisse

INSPIRATION

THE WORD

FEATURED WORK

STUDIO LIFE

This week’s blog post was supposed to be about the importance of blogging. But that is now having to wait as I decided to write about burnout instead and the ten things that are helping me get through it. I’m not a wellness expert or a mental health practitioner, but I’m currently experiencing burnout and […]

November 23, 2020

Healing from Burn Out

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Where do you begin when writing a Home page for your website?  Always begin with the bones.  In fact, begin with the bones for any page you’re writing but it’s the Home page where it’s most likely to go wrong as people either write too much (nobody will read it all) or they write too […]

November 9, 2020

Bringing the Bones Home

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A second lockdown will be particularly difficult for those independent retail businesses, especially those in tourism hotspots such as Cornwall who rely on the footfall of visitors to increase their trade. Today I’m sharing 10 of my favourite independent Cornish businesses who will still be trading online for this period.  Please give them a like […]

November 2, 2020

10 of My Favourite Independent Businesses in Cornwall

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Your bio plays a big part in whether or not you receive a follow.  Potential clients sum you up in a matter of seconds from a combination of your Instagram grid aesthetic and what you have to say for yourself. Your bio can be notoriously difficult to write as there’s such little space but the […]

October 26, 2020

10 Things to Think About When Writing Your Instagram Bio

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Once upon a time I worked in retail and so I have been on the receiving end of mystery shopping but the way that I do it is a little differently from the retail world.  In the shop I used to work there were clear points we would get from performing well when we were […]

October 19, 2020

The Magic Art of Mystery Shopping

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I’ve put together 5 things to do this quarter to tie up 2020 and plan for 2021. Declutter I hate to go all Marie Kondo on you but start by throwing out the old.  Now is a great time to declutter your workspace, tidy up folders and files, clear that desktop and cross the Ts […]

October 12, 2020

5 Things to Do for the Final Quarter of 2020 and Ways to Prepare for 2021

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That is the question of the day.  Some of the reasons you might not be able to create content? You’re sick Your child is sick You’re on holiday Someone dies You’re too busy actually working to focus on content creation. I’ve experienced all of these examples and that’s why I have a system in place […]

October 5, 2020

How Do You Create Content When You Just Can’t?

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I have been journaling for well over a decade and during that time I have learned a lot of things – about journaling but mainly, about myself.  I am a massive advocate for journaling – to the point where, creating my journaling course felt more like something I should be doing to share these benefits […]

September 30, 2020

Nine Reasons to Journal

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I’m popping in to day with a blog post about blogging.  People often tell me that blogs don’t work for them or they don’t receive enough traffic etc so I created this post to clear up one major misconception when it comes to blogging: blog posts are not just for generation – your blog can […]

September 21, 2020

Blogging is a Catalyst For Conversion (and other stories)

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When it comes to social media, I find there are often two different types of people – planners and posters.  Planners plan their grid, thinking about how the visuals looks together and then pre-writing their content in advance and Posters write on the spot as/when they have inspiration, writing “live” as it were. Here are […]

September 16, 2020

Social Media Content: Are You a Planner or a Poster?

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