JESS COLLINS

THE Creativity Chronicles

A journal of creative thoughts, content commissions I'm working on and where I'm at right now. 
The life of a creative copywriter.

"Creativity takes courage" - Henri Matisse

INSPIRATION

THE WORD

FEATURED WORK

STUDIO LIFE

This week I’m working on naming a brand. Naming is such a difficult and underestimated job – just coming up with this one (or few) word(s) is one of the most time-consuming, immersive projects I work on. Unlike writing a page of copy, names need time and space to percolate. I can be working on […]

October 20, 2021

Five of My Favourite Brand Names

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One of the main questions I get asked from creative entrepreneurs is where they should invest their budget. Should they opt for copywriting, invest in coaching or choose a DIY course? Every entrepreneur is entirely different and is at a different stage in their business but I’ve put together a general guide to help you […]

October 11, 2021

Do I Need Copywriting, Coaching or a Course?

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One of the things that puts my clients off marketing their business is the overwhelm of what to do, where to even begin and the sheer lack of time. Most entrepreneurs and small business owners are juggling running their businesses, modern family life and trying to manage the marketing, finances and day-to-day operations all simultaneously. […]

October 4, 2021

Ten Minute Marketing

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I spend a lot of time speaking to people about their email marketing and quite often, they haven’t got a strategy, haven’t sent a mailout, don’t know their statistics and haven’t been nurturing their email list so quite frankly, it’s a recipe for e-saster. It’s no surprise really that so many people tell me email […]

August 26, 2021

The 5.5 Rs of Email Marketing

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It’s the end of my business year this week so I wanted to talk about 5 of my favourite projects I’ve written for this year. It’s hard to say what makes a brilliant project as each one is entirely unique but it’s pretty much a combination of passionate entrepreneurs, clear business vision, a strong voice […]

June 28, 2021

Five Favourites to End the Year

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I put this out on my Instagram stories and over 90% of people voted they would be interested in this so although, it’s a little bit off topic for content marketing, the moon is very much at the heart of what I do. I run my business around the lunar cycles and even time my […]

May 11, 2021

My New Moon Ritual

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It’s International Women’s Day! I thought I would take this opportunity to put together a blog post featuring 10 of my favourite feral female clients of all time. It was a tough time picking just 10 and there’s so many more I want to shout out but here’s 10 (it ended up being 11) wild […]

March 7, 2021

Shout Out to the Feral Female Clients

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I can’t tell you how often I get asked if I can recommend a good designer. Maybe 5-6 times a week – every. single. week. So I decided to put together my little black book of designers I’ve worked with and loved. There are many other designers that I love the work of but I’m […]

January 27, 2021

The Feral Writer Little Black Book of Designers

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The other day I received an email and the subject line was “here is the info you asked me for”. It was a sales email about something I had never actually asked for so today I decided to put together a little blog post about this “technique” of using a line that makes it look […]

January 19, 2021

The Truth About Marketing

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Christmas and the New Year is a time of quiet (well, unless you have 2 kids under 5 like I do) and mindfulness. It’s a time of pressing pause and stepping away from the workload that is universally appreciated. Essentially, it’s the time we can be pretty sure that clients and customers will respect our […]

December 18, 2020

Why Journaling is So Incredible During the Festive Period

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