I spend a lot of time speaking to people about their email marketing and quite often, they haven’t got a strategy, haven’t sent a mailout, don’t know their statistics and haven’t been nurturing their email list so quite frankly, it’s a recipe for e-saster. It’s no surprise really that so many people tell me email […]

The reason you don’t know what to write is most likely because you aren’t sure of what you want to say. So many businesses aren’t clear on their core messages – the things that are important for your audience to understand from the outset or what sets you apart. That’s why all of my courses […]

As I put the finishing touches to my new course I think it’s easy to get overwhelmed and think “which course do I need in my life?” and so I’ve put together a little bit of info about each of the courses and who they are for.  Read on and see which one might be […]

Your headline is one of the most important things you’ll ever write.  Whether it’s for your email newsletter or your blog post, the important bit is always to get that click from your potential customer.  If you’re writing an email newsletter this headline will determine whether or not your email even gets seen by your […]

The power of a great newsletter is undeniable.  Those who love and follow you are more likely to buy from you than those who don’t. Despite having written newsletters for around 15 years for brands all around the world, I’ve actually only recently started writing my own.  Because I’ve always had a waiting list for […]

Something that is often a learning curve for coaching clients – you have to say it again.  Saying something once is often not enough.  Whether you’re selling a product, showing a key message or defining your difference, the chances are your audience will miss it the first time. Not all of them, but most of […]

You know the old saying, you need to eat an elephant bit by bit, well this is true with your content marketing.  Little and often is how you achieve big goals with small steps – looking at it all in one go can be overwhelming and will put you off before you begin. Ask yourself, […]

So it’s a little late to be writing this post really (as Class Copy closes today -ha!) but there’s still time to get in before midnight and doors will be open again in around six weeks so I thought I would put together a little post about what makes Class Copy such great value. It’s […]

Here are my ten quick ideas for marketing your small business for little to no budget! Overhaul Your Emails Now is the perfect time to look at the emails you write for your customers and give them a bit of a polish. Whether it’s putting together your first email newsletter or adding a bit of […]

I’ve been devising a way to work with aspiring copywriters to mentor them to create a copywriting brand true to them.  I get asked a lot if I can work with copywriters to help them hone their brand offering so this is a way that I can do just that and create a great community […]